Generation Unlimited: BTS speak to world's youth

"No matter who you are: speak yourself.”


UNICEF and global pop sensations BTS launched Generation Unlimited campaign in front of world leaders at at the United Nations General Assembly yesterday, calling on leaders to "hear the voices of 1.8 million young people" around the world.

Building on their 'Love Myself' UNICEF campaign, lead singer RM from BTS spoke to both world leaders and fans across the world: "Let’s all take one more step. We have learned to love ourselves. So now, I urge you to speak yourself. I’d like to ask all of you, ‘What is your name?’

"No matter who you are, where you are from, your skin color, your gender identity, just speak yourself. Find your name and find your voice by speaking yourself."


UNICEF Executive Director Henrietta H. Fore spoke of the importance to ensure young people's voices are truly heard. "We must all hear the voices of 1.8 billion young people. Which is why UNICEF is launching Generation Unlimited, or “Gen-U.” Our time. Our turn. Our unlimited future."  

"We’re calling for cutting-edge solutions and new ideas to get every young person in school, training or age-appropriate employment by 2030."  


"We’re co-creating these solutions with young people in the lead. Supporting them as — together — we design and scale-up solutions that address these needs."

UNICEF Executive Director Henrietta H. Fore