At 23,, Shafa Syahrani, seems like many young Indonesians –bright, curious and full of dreams. She grew up in Makassar and studied Food and Nutrition at Universitas Negeri Makassar. Shafa was always fascinated by how food shapes health, but the more she learned, the more troubled she became. “As a child, I never really knew which foods were healthy,” Shafa recalls, “We…, UNICEF and Novo Nordisk, to help prevent the rising burden from childhood obesity’. “I knew that if this campaign was backed by UNICEF, we could reach the right people,” Shafa says. “We could make real change!” Together with two other young leaders,, Bian, (age 20, from Sukabumi) and, Vanessa, (age 24, from Papua), Shafa became part of the Core Research Team for Fix My Food Indonesia . Their mission was to uncover how unhealthy food is marketed to children and what can be done to stop it. It wasn’t an easy task. “We didn’t have a guidebook,” Shafa explains. “We had to figure out how to recruit volunteers, gather stories and analyze…, A Youth-Led Investigation, Shafa and the team designed a creative way to document young people’s food reality. They launched a nationwide “Food Scavenger Hunt”, inviting young people ages 14-24 to share photos and stories about what they saw, ate and were influenced to buy every day. A total of 223 young Indonesians participated. Using their phones, they captured the…, Research Leads to Advocacy , With support from the East Asia and Pacific Regional Office and UNICEF Indonesia’s Country Office, the young researchers turned their findings into advocacy. Every week, UNICEF mentors provided guidance to overcome challenges, boost their spirit and celebrate wins. Then came the big moment. On July 10, 2025, Shafa stood before representatives…, Dr. Siti Nadia Tarmizi, Director of Non-Communicable Diseases at Indonesia’s Ministry of Health, echoed her call, emphasizing the urgency to protect children and adolescents from unhealthy food marketing, such as “buy one, get one free” deals. She acknowledged that children are highly vulnerable to persuasive marketing strategies and stressed the need for government, civil society and private sector to work together to make healthier food…, The Road Ahead , For Shafa, this is just the beginning. The momentum is building. With continued youth engagement, cross-sectoral collaboration and partnerships with government, civil society and the private sector, she is convinced that creating healthier food environments is possible. “It breaks my heart that something so basic, what we eat, can decide whether…
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