New Dove and UNICEF partnership to reach 10 million young people with essential self-esteem and body confidence education
VANCOUVER/NEW YORK, 5 June 2019 – A new three-year partnership between Unilever brand Dove and UNICEF that will help 10 million young people in Brazil, India and Indonesia gain better self-esteem and body confidence by 2022 has launched today.
The partnership will see Dove and UNICEF adapt modules on self-esteem and body confidence from the Dove Self-Esteem Project and include them in UNICEF programmes that teach young people essential life skills.
“Young people are some of the world’s best advocates, creators, and thinkers. Yet, feelings of disempowerment, low self-esteem, and a lack of confidence too often prevent them from speaking out, standing up for what they believe in and reaching their full potential,” said UNICEF Executive Director Henrietta Fore. “Through our new partnership with the Dove Self-Esteem Project, we are hoping to change that.”
This new partnership brings together the specialised skills, experience and resources of these two global organisations, both of which are leaders in their fields.
The Dove Self-Esteem Project, which has so far reached 35 million young people, is the largest provider of self-esteem and body confidence education in the world. The Dove Self-Esteem Project has been working to better understand the damage that low self-esteem can have on young people.
In 2017, new research by the Dove Self-Esteem Project revealed that 7 in 10 girls with low body esteem fail to assert themselves or ask for help in school because they do not feel confident about the way they look. The same research showed that 8 in 10 girls with low body esteem have put their health at risk, for example by not attending a doctor’s appointment or skipping meals.
“The Dove Self Esteem Project has reached 35 million young people and we are very happy to be partnering with UNICEF to empower 10 million more young people, especially girls. Issues with self-esteem and body confidence can have serious implications for girls’ development; so it is critical that we work to address them, and help girls become the leaders of tomorrow,” said CEO of Unilever Alan Jope, Dove’s parent company.
Notes to editors:
UNICEF does not endorse any company, brand, product or service.
About UNICEF and Unilever partnership
The partnership between UNICEF and the Dove Self-Esteem Project is the latest in a series of collaborations between UNICEF and Dove’s parent company Unilever. UNICEF has partnered with Unilever brands Domestos, Signal, Persil and Lifebuoy, and is also collaborating directly with Unilever on a number of initiatives aimed at driving transformational change for communities and children around the world.
Dove started its life in 1957 in the US, with launch of the Beauty Bar, with its patented blend of mild cleansers and ¼ moisturising cream. Dove’s heritage is based on moisturisation – proof not promises grew Dove from a Beauty Bar into one of the world’s most beloved beauty brands.
Women have always been our inspiration and since the beginning, we have been wholly committed to providing superior care to all women and to championing real beauty in our advertising. Dove believes that beauty is for everyone. That beauty should be a source of confidence and not anxiety. Dove’s mission is to inspire women everywhere to develop a positive relationship with the way they look and realize their personal potential for beauty.
For 60 years, Dove has been committed to broadening the narrow definition of beauty in the work they do. With the ‘Dove Real Beauty Pledge,’ Dove vows to:
1. Portray women with honesty, diversity and respect. We feature women of different ages, sizes, ethnicities, hair colour, type and style.
2. Portray women as they are in real life, with zero digital distortion and all images approved by the women they feature.
3. Help young people build body confidence and self-esteem through the Dove Self-Esteem Project, the biggest provider of self-esteem education in the world.
About the Dove Self-Esteem Project
Dove as a brand is committed to make a positive experience of beauty universally accessible to every woman. The Dove Self-Esteem Project (2004), helps the young people of tomorrow develop a positive relationship with the way they look so they are not held back by appearance-related concerns and anxiety and can realise their full potential.
Working with leading psychologists and body image experts, the Project provides evidence-based and academically validated educational tools and resources to parents, teachers and youth leaders around the world.
So far, we’ve reached the lives of over 35 million young people across 140 countries, making the Dove Self-Esteem Project the largest providers of body confidence education in the world. https://www.dove.com/us/en/dove-self-esteem-project.html
Kimberly Chriscaden, UNICEF Women Deliver Delegation in Vancouver, Tel: +1 720 471 5574, firstname.lastname@example.org
Olivia Price, Mullenlowe Salt (Dove) Tel: +44 7490 212 062, email@example.com