Marley family to ‘reimagine’ Bob Marley’s One Love in support of UNICEF
Re-recording of iconic anthem will support UNICEF’s Reimagine campaign, a global fundraising appeal to respond, recover and reimagine a post-COVID-19 world fit for children
NEW YORK, 9 July 2020 – Members of the Marley family will reimagine the late Bob Marley’s iconic anthem One Love to support UNICEF’s work to reimagine a fairer, more just world for children whose lives have been upended by the COVID-19 pandemic.
Tuff Gong International and Amplified Music will release a new version of the seminal song on 17 July. All proceeds from the song and related activities will directly support Reimagine, UNICEF’s global campaign to prevent the COVID-19 pandemic from becoming a lasting crisis for children and to ensure the post-pandemic world is more fair and equal for every child.
Starting today, jewellery brand and UNICEF global partner Pandora will match every dollar donated by the public to One Love, up to the value of US$1 million.
“Over forty years ago, my father wrote One Love about unity, peace and universal love during a time when there was much trouble in the world. Even in a time when we aren’t able to get together, his message remains true today, we can get through this global crisis if we come together through one love and one heart,” said Cedella Marley.
Originally recorded in 1977 by Bob Marley and the Wailers, One Love/People Get Ready is an iconic song for millions across the globe with its everlasting message to come together as one. The reimagined version of the song will be a true global anthem for 2020 featuring members of the Marley family, established musicians from all corners of the globe, artists from conflict zones around the world, and children living in vulnerable communities.
“One Love speaks directly to one key truth about this pandemic: Our best hope to defeat COVID-19 and to reimagine a more equal, less discriminatory world for children is through global solidarity and co-operation,” said UNICEF Executive Director Henrietta Fore. “We are delighted that the Marley family along with Pandora have lent their generous support, creativity and love to help the most vulnerable children.”
COVID-19 has upended the lives of children around the world and exposed rampant inequalities both within and among countries. UNICEF estimates that an additional 6,000 children could die every day from preventable causes over the next six months – almost all of them (over 90 per cent) in low or lower-middle income countries – as the pandemic continues to weaken health systems and disrupt services. Children are also extremely vulnerable to the indirect impacts of COVID-19, such as school closures, food shortages, limited access to basic healthcare, and disruptions to medical supply chains.
In response, UNICEF has launched Reimagine — an urgent appeal to governments, the public, donors and the private sector to support UNICEF’s efforts to respond, recover and reimagine a world currently besieged by COVID-19.
The money raised from One Love for Reimagine will help UNICEF respond to the immediate needs by providing soap, masks, gloves, hygiene kits, protective equipment and life-saving information for children and families; support near term recovery efforts, including by supporting education, protection and healthcare systems; and further UNICEF work to reimagine a fairer, more just world for children.
To support the song launch, social networking service TikTok will be hosting a special event and public challenge for fans around the time the song is launched. Additional details will be provided at a later date.
“We have a unique opportunity to chart a brighter future for the children and young people mostly likely to suffer its long-term consequences,” said Fore. “From ending violence, injustice and discrimination, to building fairer and more just societies, young people have made their message loud and clear. It is time for the rest of the world to hear it.”
From 9 July 2020 to 31 August 2020, jewellery brand Pandora will match every dollar donated by the public to UNICEF's One Love activation as part of the company’s total contribution of up to US$1 million to the activation.
Additional resources for media
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. Across more than 190 countries and territories, we work for every child, everywhere, to build a better world for everyone.
About the Reimagine Campaign
In response to the COVID-19 pandemic, UNICEF has launched Reimagine — an urgent appeal to governments, the public, donors and the private sector to support UNICEF’s efforts to respond, recover and reimagine a world currently besieged by COVID-19. Together, we can prevent this pandemic from becoming a lasting crisis for children—especially the most vulnerable—and Reimagine a fairer world for every child.
About Tuff Gong
Founded by cultural icon Bob Marley, Tuff Gong International is the legendary home of reggae music. The Jamaican born singer/songwriter’s life and music made a global impact that continues to influence pop culture to this day. Tuff Gong’s Kingston headquarters is a reflection of its founder’s vision to use music as an instrument of inspiration and empowerment. The landmark compound includes a recording studio, music production, and distribution offices as well as the lone vinyl record pressing plant in the region.
About Amplified Music
Amplified Music is a socially conscious record label that gives a platform to extraordinarily talented songwriters and musicians from crisis zones around the world. Partnering our talent with internationally renowned artists, we build global awareness through major collaborations with a humanitarian message. Our mission is to provide an opportunity for our artists and partners to inspire, raise awareness and create real, everlasting change. A percentage of all profits will support music projects in crisis zones. Amplified makes music that transforms lives.
Pandora designs, manufactures and markets hand-finished jewelry made from high-quality materials at affordable prices. Pandora jewelry is sold in more than 100 countries through 7,400 points of sale, including more than 2,700 concept stores.
Headquartered in Copenhagen, Denmark, Pandora employs 28,000 people worldwide and crafts its jewelry at two LEED certified facilities in Thailand using mainly recycled silver and gold. The company plans to be carbon neutral by 2025 and has joined the Science Based Targets initiative to reduce emissions across its full value chain. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated sales of DKK 21.9 billion (EUR 2.9 billion) in 2019.