Promoting diversity and inclusion in advertising: A UNICEF playbook

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Children need diverse role models who can positively impact their perceptions of themselves, their own empowerment, and the world around them. Engaging business to promote positive representation through the marketing and advertising of products designed for children is a vital part of achieving equality and inclusion.   This playbook provides starting points for defining the different types of stereotyping that can have a harmful impact on a child’s well-being and development, with tools for business to create guidelines and strategies for ensuring diversity and inclusion in their creative content and products for children.

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