Make your company SHINE with young talent!
Bring young, innovative talent to your employee pool and help your business thrive over time

- Available in:
- English
- ไทย
Our job responsibilities and even our personal lives are constantly reshaped by technological progress. In fact, a 2016 study by the International Labour Organization (ILO) estimates that 44% of jobs in Thailand risk being taken over by automation in the next decade or two (Huynh, 2016).
The World Development Report 2019, published by the World Bank, explores how firms are adopting new ways of production and changing expansion plans as societies evolve, looking at technology as a driver to seek new opportunities and redefine jobs. The report studies how the digital transformation is reshaping our business patterns and eliminating many boundaries. Basically, employers are seeking new training tools to adapt its workforce. This transformation creates a two-way street where both employers and employees mutually assess each other in a constant effort to attract the right talent or to land the right job opportunity.
44% of jobs in Thailand risk being taken over by automation in the next decade or two
Against this ever-changing backdrop, it is imperative to look at how organizations, their business models and their products, modernize themselves to effectively resonate with stakeholders and consumers alike, staying fresh and current, relevant and appealing to their constituency.
In Thailand, this is even more important as young people live in a hyperconnected world, spending over 45 hours per week online mostly reading and discussing the latest product and market trends, influencing each other on the hottest brands to buy. This helps them form an ideology that heavily influences their buying power while it collectively builds the reputation of companies as manufacturers and employers. How we position our brand and the products we create, will attract or detract byers, and most importantly, will bring young, innovative talent to our employee pool to help our business thrive over time.

UNICEF has partnered with other UN agencies and taken a strategic decision to invest into programmes and solutions that enable adolescents and young people to gain the right skills necessary for employment and entrepreneurship, so that they can build a future for themselves and their communities. We are committed to continue exploring this amazing opportunity in Thailand and have commissioned a study named “Adolescent’s Pathways to Employability”. The report will explore young people’s journey as they enter the job market, identifying the many challenges and opportunities that they currently face. Among them:
- the mismatch between labor market requirements and educational instructions, including the employed-but-low-paid especially for young people from low socio-economic background
- the inability to access job information and reskilling opportunity, and lastly,
- the lack of employment opportunities for marginalized and stigmatized youth.