‘Make a Splash!’ Partnership Five-Year Report 2018-2023

Lessons learned from 5 years of sanitation and hygiene market strengthening


In a period beset by unprecedented challenges, including climate change, pandemics, and conflict, it is more crucial than ever to urgently ensure everyone has access to safe sanitation and hygiene.

An estimated 3.5 billion people are still living without access to safe sanitation. This lack of access is having a profound toll, with around 1,000 children under the age of five dying every day from diseases, attributed directly or indirectly to unsafe water, sanitation and hygiene practices.

In 2018, UNICEF and LIXIL formed the Make a Splash! partnership. This landmark collaboration is UNICEF’s largest shared-value partnership for water, sanitation, and hygiene (WASH). It arose from a mutual commitment to advancing Sustainable Development Goal (SDG) 6 and, specifically, to increasing demand for safe sanitation, promoting good hand hygiene practices, and strengthening sanitation markets.

Since its inception, the Make a Splash! partnership has made remarkable strides, enabling 12.7 million people across diverse geographies to gain access to basic sanitation and hygiene. Initially focusing its efforts in Ethiopia, Kenya, and Tanzania, the partnership has expanded its reach to India, Indonesia, and Nigeria. Through a multifaceted approach – encompassing government-led systems change, behaviour change, and capacity building – the partnership has generated important lessons for the global community. 

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