Pandora donates US$1 million to UNICEF's response in Ukraine
27 February 2022
GENEVA/COPENHAGEN, 27 February 2022 - Jewellery brand Pandora has reacted quickly to the conflict in Ukraine and donated US$1 million to UNICEF's efforts to help children affected by the humanitarian crisis.
The donation comes a day after UNICEF estimated US$66.4 million is required to meet the needs of up to 7.5 million children in Ukraine.
"Pandora’s donation is not only timely but also significant in size,” says Carla Haddad Mardini, UNICEF’s Director for Private Fundraising and Partnerships Division. “When partners, like Pandora, respond quickly to our humanitarian appeal, it helps us to act swiftly and provide assistance for those that need it most. In crises, timing is everything,” she adds.
Pandora has been a close ally of UNICEF Denmark since 2019 and is a valued partner to the organization’s work with children around the globe. The developments in Ukraine, however, prompted an immediate response.
“We wish to help the children of Ukraine and their families in this terrible conflict. They need shelter, water, food, medicine, safe zones, and other support to live through the crisis. UNICEF's work is critical and desperately needed,” says Alexander Lacik, CEO, Pandora.
UNICEF's efforts in Ukraine are currently focused on providing access to basic services including clean water, hygiene supplies, healthcare, access to education, psychosocial support and emergency cash assistance.
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Pandora is the world's largest jewellery brand. The company designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,600 concept stores.
Headquartered in Copenhagen, Denmark, Pandora employs 27,000 people worldwide and crafts its jewellery at two LEED-certified facilities in Thailand. Pandora is committed to leadership in sustainability and will use only recycled silver and gold in its jewellery by 2025 and halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated sales of DKK 23.4 billion (EUR 3.1 billion) in 2021.
UNICEF promotes the rights and well-being of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.
For more information about UNICEF and its work for children, visit www.unicef.org.