Pandora
A UNICEF corporate partner since 2019
A partnership to empower and educate children and young people.
Pandora has joined UNICEF to help empower young voices by providing them with the tools they need to fulfill their potential and create a brighter future. The jewellery brand is helping UNICEF to reach more than 10 million children and young people with opportunities to learn, express themselves and find work in the future.
Through the partnership, Pandora and UNICEF aim to unlock young people’s energy, enthusiasm, and ideas, and help equip them with the skills they need to become active citizens who can contribute to their countries’ societies and economies. Pandora is also supporting UNICEF’s global humanitarian work and efforts to increase children’s and young people’s access to education, health, clean water and protection.
In 2019, Pandora launched a special Pandora for UNICEF jewellery collection to raise funds via Charms for Change. Each year, Pandora will launch new products as part of the collection. The jewellery is available online and across Pandora’s stores in more than 100 countries.
The partnership is raising funds for UNICEF’s programmes in Burundi, Guatemala, Nepal and Serbia, among other countries. Pandora’s support will help improve access to quality learning opportunities for young people through programmes that support skills development, social innovation, and entrepreneurship, such as those including UNICEF’s UPSHIFT approach. These programmes are designed to support the development of skills for life and livelihood and support young people to positively engage with their local communities as change-makers.
In the first year of the partnership, Pandora launched a series of new products as part of its Charms for Change initiative in support of UNICEF. Pandora raised $3.4 million in total, including a $1 million donation to UNICEF’s #Reimagine campaign, which seeks to respond, recover and reimagine a world currently besieged by the COVID-19 pandemic.
Last updated 12 March 2021
