A UNICEF corporate partner since 2016
Launched in 2016, the LOUIS VUITTON for UNICEF partnership brings vulnerable children life-saving humanitarian support all over the world, including through UNICEF’s emergency programmes, responding swiftly to emergencies or catastrophes worldwide.
Through this creative partnership, Louis Vuitton has raised over $22 million for UNICEF, mainly through the sales of the Silver Lockit bracelet, helping to support various emergency responses.
As part of the #MAKEAPROMISE campaign, Louis Vuitton launches an annual Silver Lockit jewellery collection, especially designed to raise funds for UNICEF. For every Silver Lockit sold, $100 to $200 is donated to UNICEF, depending on the collection. Since the partnership started, new limited-edition collections of the Silver Lockit bracelet have been launched each year to support UNICEF in its effort to protect children around the world.
Inspired by the tumbler lock invented by Georges Vuitton in 1890 to safeguard customers’ most precious belongings, the Silver Lockit is a symbol of protection. It was chosen to represent Louis Vuitton sealing its promise to help children in urgent need. In addition, Louis Vuitton invites people to join the promise to help children by linking pinkies with a loved one. People are invited to donate and then share a photo of their pinkie promise online, while tagging friends and encouraging them to #MAKEAPROMISE as well. The aim is to reach as many people as possible, sharing Louis Vuitton’s commitment to UNICEF and make a difference together.
Louis Vuitton's internal ambassadors
Keen on raising awareness on UNICEF’s work and children’s needs, Louis Vuitton selects a group of volunteers among its employees each year to visit UNICEF programmes, travelling as ‘LV for UNICEF Reporters’. These employee volunteers witness first-hand how children’s aid programmes are run and how UNICEF helps the world’s most vulnerable children. When they return to their home countries, they share their experiences with colleagues, friends and family to spread the word of the important work done by UNICEF with support from Louis Vuitton.
A long-lasting promise to protect vulnerable children
A reliable partner for almost a decade, Louis Vuitton supports the emergency fund that has allowed UNICEF to respond rapidly and efficiently in crises such as the earthquakes in eastern Türkiye and in Syria, and the conflict in Ukraine and its affected neighbouring countries.
“The earthquakes were an absolutely cataclysmic event for children in affected communities,” said UNICEF Executive Director Catherine Russell. “Walking around, you see fragments of families’ everyday lives, as if frozen in time. Amid an unimaginable level of destruction, with building after building reduced to rubble, you’ll see a blanket, a toy or a child’s book – remnants of young lives violently disrupted or cut short.”
Previously, Louis Vuitton has supported emergencies such as the earthquakes in Türkiye and Syria in 2023, the conflict in Ukraine since 2022, the COVID-19 crisis in India in 2021, the unfolding situation in Afghanistan in 2021 and the explosion in Lebanon in 2020. The company has also contributed to UNICEF’s aid programmes following Boko Haram attacks in Nigeria, during the Rohingya crisis in Bangladesh from 2018 to 2019, the emergency linked to the war in Yemen, and many other crises over the past seven years.
From devastating natural disasters to violent conflict and epidemics, nearly 250 million children worldwide face crises that have dire humanitarian consequences. By supporting UNICEF, Louis Vuitton promises to give these children hope for a better life.
For more information on this partnership, visit: Supporting Communities | LOUIS VUITTON
*UNICEF does not endorse any company, brand, product or service.
Last updated 11 September 2023