Fix My Food

Fix My Food: A youth-powered response 

Policy change is essential to transforming food environments and making nutritious and healthy choices accessible and affordable. Fix My Food is a global movement that amplifies young voices to create the social support and momentum that makes such policy change possible. By raising awareness, fostering unity, and generating demand for government action, we empower young people to become the driving force behind healthier food policies that protect future generations.  

Fix My Food is active in 18 countries where young people are coming together to champion healthier food environments in their schools, communities, and nations. Rooted in every child’s fundamental right to health, Fix My Food builds a sense of commitment and solidarity among youth from diverse backgrounds, empowering them to challenge food environments that put profit before well-being.  

UNICEF is working to build a world where young people’s voices drive the change needed for healthier, more honest food environments. By combining behavioural science, proven policy advocacy, and the power of social movements, we can create a society where the healthy choice is the easy choice. Together, we can make that vision a reality.  

How does UNICEF support young people calling for healthier food environments? 

UNICEF helps bring young people together to tell their stories and highlight the personal impact of their food environments, amplifying their voices in the call for impactful policy change. Young people are natural advocates for social change, and UNICEF equips them with the tools, training, and confidence to drive meaningful progress.  

Through our workshops, youth learn to reframe the issue: they begin to see nutrition not as a matter of personal choice or willpower, but as a complex influence of food environments and marketing tactics. With growing confidence and unity, they develop their voices and become active members of a movement that spans across 19 countries and continues to grow.  

What has Fix My Food achieved so far? 

Hundreds of youth advocates have taken part in workshops and mentoring sessions, helping their campaign activities to reach millions of people with messages on nutrition and healthy eating. This engagement has led to impressive results, with positive changes in knowledge, attitudes, self-efficacy and empowerment, including:  

• Increased awareness: A rise in youth awareness of food environments and advertising around them, and improved understanding of how marketing tactics shape choices. 
• Shifted responsibility: Increase in youth believing the government should play a role in improving the food environment.  
• Stronger advocacy: Increase in young people recognising the importance of advocating for healthier food environments and feeling more confident in their role within this wider movement. 
• Empowerment: Youth confidence surged, with increases in speaking to family and friends about food environment issues and in the ability to convince others.