Understanding hygiene promotion in the context of the coronavirus disease (COVID-19) outbreak

UNICEF guidance note


This note provides guidance on which aspects to consider when planning and implementing a hygiene promotion campaign as part of a broader risk communication and community engagement strategy. It is not meant to provide a comprehensive guide to designing a behaviour change campaign, but rather prompts and questions to consider when engaging with local governments on behaviour change interventions in the context of this new virus. The content is based on lessons learned regarding gaps in hygiene promotion during past public health emergencies and general programming.