Goodwill Ambassadors
They support UNICEF’s efforts and raise their voices to advocate for children
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Who is the Good Will Ambassador
UNICEF Goodwill Ambassadors are well-known personalities in the arts, science, literature, entertainment, sports and other specialized fields who contribute to UNICEF’s work. They use their talents and fame to advocate for children, support UNICEF’s mission to ensure the right of every child’s right to health, education, equality and protection, and help UNICEF to fundraise. They convey key messages on the activities of the organization and children’s rights thus bringing them to a much wider audience. Our ambassadors can communicate directly with decision-makers and have the power to effect change in the name of a better present and future for every child in the world.
Danny Kaye pioneered the role of Ambassador-at-Large in 1954; it was taken on by Audrey Hepburn and others, building up into the current distinguished roster of international, regional and national goodwill ambassadors.
National Goodwill Ambassadors
Grafa (The Count) has been UNICEF National Ambassador in Bulgaria since September 2014. This well-known and respected singer, composer, producer and writer aims to focus the attention of the public on the challenges facing children and families, and involve them in the solutions.
Elena Petrova has been UNICEF National ambassador since May 2020. The popular and beloved Bulgarian actress has endorsed the causes of the United Nations Children's Fund multiple times through the years. Elena has been especially active in her support for the children with disabilities. As she shared herself: "The invitation to be a UNICEF ambassador was an honour and responsibility to me. It's not merely a cause, but a battle for providing a better and normal way of life in which these children and parents will not feel isolated and alone. To be an ambassador, to me, is a message of hope and life. One good turn deserves another!"
International Goodwill Ambassadors
- Amitabh Bachchan
- Angélique Kidjo
- Berliner Philharmoniker
- Danny Glover
- David Beckham
- Femi Kuti
- HM Queen Rania
- Harry Belafonte
- Her Royal Highness Grand Duchess of Luxembourg Maria Teresa
- Ishmael Beah
- Jackie Chan
- Judy Collins
- Katy Perry
- Lilly Singh
- Leo Messi
- Maria Guleghina
- Maxim Vengerov
- Mia Farrow
- Muzoon Almellehan
- Myung-Whun Chung
- Nana Mouskouri
- Novak Djokovic
- Orlando Bloom
- Priyanka Chopra
- Ricky Martin
- Sebastião Salgado
- Shakira Mebarak
- Sir Roger Moore
- Susan Sarandon
- Tetsuko Kuroyanagi
- Vanessa Redgrave
- Whoopi Goldberg
- Yuna Kim