Poli Genova is the new National Ambassador of UNICEF Bulgaria

10 April 2023
Новият национален посланик на УНИЦЕФ България Поли Генова и представителят на УНИЦЕФ в България Кристина де Бройн
UNICEF Bulgaria/2023/Yotova

Sofia, 10 April 2023 - One of the most beloved artists on the Bulgarian music scene in Bulgaria and mother of two, Poli Genova, is stepping into her role as UNICEF Bulgaria National Ambassador. The singer has been supporting the work of the UN Children's Fund in Bulgaria for years and has repeatedly participated in the organization's charity initiatives, concerts and advocacy campaigns.  

Poli is a strong advocate for children's rights and has repeatedly stood up for UNICEF causes such as early childhood development, prevention and eradication of violence against women and children, and access to inclusive education for every child. I am convinced that her influence and popularity will turn into a strong voice that will raise issues and defend children’s rights so that every child grows up healthy, happy and in a safe environment. The invitation to become UNICEF’s new National Ambassador is a natural development of our long-standing cooperation, for which I thank her on behalf of UNICEF'

said Christina de Bruin, UNICEF Representative in Bulgaria, who welcomed Poli Genova at UNICEF’s office in Sofia.  

Поли Генова и Кристина де Бройн
UNICEF Bulgaria/2023/Yotova

On her mission as UNICEF National Ambassador, Poli Genova said:

I accept the role of UNICEF National Ambassador with great honor and I believe that together we will achieve real change in lives of the children of Bulgaria!

Poli Genova will support all UNICEF programme areas, with a special focus on early childhood development. As a mother and UNICEF advocate she knows how crucial early childhood and early intervention are for every child. 

'The earlier a child's developmental delay or any deviation from the norms is detected, the better chance they have to overcome them. That is why quality diagnosis, care and awareness are needed from parents, doctors, pediatricians, teachers and everyone who is in contact with the young child', Poli Genova said in one of her latest field visits with UNICEF, where she tells the story of eight-year-old Boris, who is non-verbal.


With the support of C-board - UNICEF’s free augmentative and alternative communication app, today the boy has the opportunity to express himself, to learn and communicate with others and is able to play with his peers. 

See more about C-board here.  

Поли Генова
UNICEF Bulgaria/2023/Yotova

Poli Genova also supported UNICEF’s campaign for parents of young children as one of the faces of another free application - Bebbo, which was created by UNICEF and the Ministry of Health in Bulgaria, in order to support parents of young children up to the age of 7. 


Media contacts

Boryana Gidikova
Communication Officer
UNICEF Bulgaria
Tel: +359 893 52 52 40


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