Cotton On partners with UNICEF
to help deliver 1 million COVID-19 vaccines to the world’s most vulnerable
NEW YORK, GEELONG, 20 May 2021 – The Cotton On Group, one of Australia’s largest global fashion brands, has launched a global partnership with UNICEF to help deliver 1 million COVID-19 vaccines to the world’s most vulnerable.
The Cotton On Group is the first global retailer dedicating an in-store and online campaign to support UNICEF in delivering the COVID-19 vaccine. The campaign kicks off today, with 100% of proceeds from the sale of Cotton On Foundation products to go towards delivering 1 million vaccine doses.
“This unprecedented time needs to be matched with unprecedented support and action. Thanks to the generous support of the Cotton On Group, we can make a positive impact where it’s needed most - because COVID-19 isn’t over for anyone, until it’s over for everyone,” said Henrietta Fore, Executive Director of UNICEF.
Funds raised will support the delivery of COVID-19 vaccinations as part of the COVAX response, and diagnostic tests and treatments. The Cotton On contribution will play an important role in ensuring the vaccine is received by those most in need.
Since 2007, in partnership with its team members and customers, the Cotton On Group has raised over AUD$120 million through the Cotton On Foundation, to deliver quality education around the globe.
“Through our Foundation’s unique fundraising model, we have supported vulnerable communities for the past 13 years. The impact of this pandemic has been felt right across the world and we’re proud to be part of the solution by helping communities get back on their feet” said Cotton On Group CEO, Peter Johnson.
For media enquiries, please contact:
Sohini Roychowdhury, Communication Specialist
Tel: +41 79433 5264
About Cotton On
Launched in Geelong, Victoria - the Cotton On Group has taken its authentic Aussie spirit to the globe. With eight brands, over 1,300 stores operating in 20 countries, and 18,000 team members, they are one of Australia’s largest global fashion brands. This major fundraising milestone further cements the Cotton On Group’s role as a purpose led organisation.
UNICEF is the world’s largest children’s organization, working in some of the world’s toughest places, to reach the world’s most disadvantaged children. Across 190 countries and territories, they work for every child, everywhere, to build a better world for everyone. For more information about UNICEF and its work for children, visit www.unicef.org Follow UNICEF on Twitter, Facebook, Instagram and YouTube
About the COVAX Facility
COVAX is the vaccines pillar of the Access to COVID-19 Tools (ACT) Accelerator, a ground-breaking global collaboration to accelerate the development, production, and equitable access to COVID-19 tests, treatments, and vaccines. COVAX is co-led by Gavi, the Coalition for Epidemic Preparedness Innovations (CEPI) and WHO. Its aim is to accelerate the development and manufacture of COVID-19 vaccines, and to guarantee fair and equitable access for every country in the world.
https://www.who.int/initiatives/act-accelerator/covax UNICEF, in collaboration with the PAHO Revolving Fund, is leading efforts to procure and supply doses of COVID-19 vaccines on behalf of the COVAX Facility. This initiative will lead the procurement and delivery of vaccines for 92 low and lower-middle income countries.