Goodwill ambassador

Novak Djokovic

UNICEF Goodwill Ambassador Alumnus

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UNICEF National Ambassador for Serbia Novak Djokovic autographs children’s outstretched hands during his visit to Pcelica (‘Little Bee’) Nursery School in the town of Smederevo, near Belgrade, Serbia.
UNICEF/UNI116653/Babic

Novak Djokovic served as a UNICEF Serbia Ambassador from 2011 to 2015, then as global Goodwill Ambassador until May 2020. During this time, Novak championed the rights of the most vulnerable children and their communities, focusing on the importance of early childhood development.

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