Seriously Cranky: the uncle we all have helps build the skills we all need to resist misinformation

Cranky Uncle Vaccine leverages cutting-edge science to protect against misinformation, with promising results.


In designing and delivering programs to improve individual and societal wellbeing, we must increasingly contend with how disinformation erodes public trust and can lead to unhealthy behaviors. On both online and offline platforms, there is more information — including more low-quality information — circulating than ever before. It is also spreading and changing faster than ever before. Evidence shows that the misinformation and disinformation that individuals experience on a daily basis affects individuals' vaccine acceptance and confidence. The Cranky Uncle Vaccine game leverages active inoculation, gamification, and humor to build the skills needed to resist misinformation.

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