Clé de Peau Beauté
A UNICEF corporate partner since 2019
A partnership aimed at empowering girls to claim their rights, advance their education and unlock their boundless potential.
Clé de Peau Beauté, the luxury skincare and makeup brand, and UNICEF have come together to support the education and empowerment of girls worldwide. The partnership aims to transform the lives of girls and support them to overcome gender barriers that limit their aspirations and opportunities to fulfill their potential. It brings together the collective strengths of Clé de Peau Beauté and UNICEF in reach, expertise, financing and influence, and is focused on making girls future-ready and able to take on the challenges of the 21st century.
Girls' education and empowerment
Worldwide, 1 in 4 adolescent girls aged 15–19 is not in employment, education or training, compared to 1 in 10 boys of the same age. When girls do not complete their secondary education, they often lack critical skills, mentors and the on-the-job training needed to transition to employment. As the first Japanese brand to commit to a multi-year global partnership with UNICEF in girls’ empowerment and education, Clé de Peau Beauté will contribute to global efforts to support 6.5 million girls through education, employment and empowerment programmes.
“Education is one of the best ladders out of poverty,” said UNICEF Executive Director Henrietta Fore. “While there has been significant progress in primary school enrollment for girls, too many of them are denied the opportunity to advance to secondary school. Early marriage, poverty, discrimination and gender bias are some of the barriers that girls have to overcome to pursue their education. With the support of partners like Clé de Peau Beauté, we can help address these barriers.”
What the partnership does
The partnership will support UNICEF’s work in Bangladesh, Kyrgyzstan and Niger, among other countries and regions, to promote education in science, technology, engineering and math (STEM) – areas which are traditionally stifled because of stereotypes and gender norms towards girls. Girls will also learn skills such as self-confidence, teamwork, and decision-making, as well as have access to mentorships so that they can successfully transition to the workforce.
“When Clé de Peau Beauté first launched the Power of Radiance Award in March 2019, we fully intended it to be the start of a long-term philanthropic commitment to being a driving force for positive change," said Ms. Yukari Suzuki, Chief Brand Officer of Clé de Peau Beauté. "The addition of UNICEF as a partner complements the brand’s efforts to spotlight education and aligns with our corporate vision for social value creation. At Clé de Peau Beauté, we believe that the key to a brighter tomorrow is to unlock the potential of girls. Together, we aim to empower our people in taking a proactive stance with this programme to make a tangible, positive difference in the world.”
About Clé de Peau Beauté
Clé de Peau Beauté, the global luxury brand from Shiseido Cosmetics, was founded in 1982 as the ultimate expression of elegance and science. Clé de Peau Beauté means the key to skin’s beauty. The philosophy of the brand is to unlock the power of a woman’s radiance by harnessing makeup technologies and advanced skincare from around the world. Forever guided by an exquisite aesthetic sensibility and intelligence, Clé de Peau Beauté has instilled its products with modernity, enchantment, and dynamism to emerge as an industry leader in delivering radiance so remarkable, it emanates from within. Available in 14 countries and regions worldwide.
About Power of Radiance Award
Clé de Peau Beauté launched its first global philanthropic programme in 2019. The Power of Radiance, as the campaign is known, honors inspirational women whose support for girls’ education initiative has had lasting impact. They will select an Award Recipient every year. The chosen honoree will receive a grant for a cause of her choice. The inaugural recipient of the award was Muzoon Almellehan, the first person with refugee status to be appointed as a UNICEF Goodwill Ambassador.
Last updated 11 October 2019