When schools rush to innovate

How America's educational technology privacy crisis offers global lessons

Amelia Vance and Morgan Sexton, Public Interest Privacy Center
16 July 2025
Reading time: 4 minutes

As countries worldwide accelerate digital learning adoption, the United States' experience with educational technology (EdTech) privacy reveals both the promise and pitfalls of rapid EdTech integration – offering crucial lessons for protecting student data while preserving educational innovation

A child, out of focus and in the foreground, points to the screen of a laptop computer
UNICEF/UNI813025/Vu Le Hoang

When EdTech first entered American classrooms, it wasn't through careful procurement processes. Instead, it emerged from educators' genuine frustration with persistent challenges that traditional teaching methods couldn't solve. Many schools, particularly in rural areas, struggled to recruit qualified teachers with deep subject matter expertise. Classrooms increasingly included students performing at vastly different academic levels, making traditional "one-size-fits-all" instruction inadequate.

EdTech seemed to offer solutions to all these challenges simultaneously – digital tools could deliver expert instruction to remote locations, provide personalized learning experiences, and offer engaging ways to practice and reinforce learning. And the use of EdTech has continued to be appealing: a December 2023 article from the University of Connecticut reported that “89 per cent of K-12 instructors use educational technology in their classrooms…76 per cent of students say that technology makes learning more engaging… and 90 per cent of teachers say that technology helps them to assess student learning more effectively.” 

"90 per cent of teachers say that technology helps them to assess student learning more effectively.” 

This enthusiasm for educational innovation, however, created a blind spot that would soon become a crisis.

The privacy reckoning

As schools rapidly adopted digital tools, they inadvertently created a vast data collection system with little oversight. The scope was shocking: schools were collecting hundreds of data elements about individual students – far beyond basic academic records. Parents discovered that this data collection often happened without clear disclosures about how information was used or shared. EdTech companies frequently provided vague explanations of their data practices, and there was minimal oversight of how student information moved between schools and commercial entities.

The crisis reached a tipping point in 2014 when a major attempt to create a unified, secure student data platform shut down following intense parent protests. This highlighted two critical gaps: parents had little knowledge of what data was being collected about their children, and schools had few answers about how student privacy would be protected.

The response was swift and dramatic. Between 2013 and 2020, states passed more than 130 student privacy laws. But speed became the enemy of effectiveness. Many laws were crafted hastily in response to public fears rather than through careful consultation with educators who would implement them, creating significant unintended consequences.

"As schools rapidly adopted digital tools, they inadvertently created a vast data collection system with little oversight."

The state of New Hampshire banned video recording in classrooms without realizing this would prevent schools from providing video recordings as federally required accommodations for students with disabilities. Multiple states created conflicting requirements that made it difficult for schools to use beneficial educational technology platforms. The lesson was clear: well-intentioned privacy legislation can backfire when policymakers don't adequately understand how schools operate.

Finding balance: Regulatory models that actually work

Fortunately, some approaches have successfully strengthened privacy protections while preserving EdTech’s potential educational benefits. The Student Data Privacy Consortium represents perhaps the most innovative solution in the U.S. Rather than having thousands of individual school districts each negotiate separate privacy contracts with EdTech vendors, the consortium created standardized privacy agreements that vendors can sign once and apply across multiple jurisdictions. What started at Cambridge Public Schools now includes districts across 35 states, giving schools collective power to negotiate stronger protections while enabling technology companies to comply more efficiently.

"Well-intentioned privacy legislation can backfire when policymakers don't adequately understand how schools operate."

The state of Utah's approach offers another model worth emulating. Rather than rushing to respond to public fears, Utah took a deliberate approach–starting by identifying actual problems and needed solutions. When the legislature passed their Student Privacy Act, they provided dedicated funding for four full-time privacy professionals who focus on supporting schools rather than simply enforcing compliance. These professionals conduct on-site training in every district and provide ongoing technical assistance.

Global implications

The American experience offers crucial lessons for countries navigating their own digital learning transformations. The story reveals that privacy protection and educational innovation are not opposing forces – they are complementary foundations for creating learning environments that serve all students effectively and safely.

A key insight is that effective privacy governance requires starting with stakeholder engagement. Laws crafted without input from educators, administrators, parents, and students often fail to achieve their intended goals. Providing implementation support is equally critical – laws without adequate resources and training often create compliance burdens without providing meaningful protections.

Countries beginning their own digital learning journeys can learn from others' experiences rather than repeating the same mistakes. The American story demonstrates that while privacy concerns require urgent attention, hastily crafted solutions often create more problems than they solve.

The ultimate goal should be creating educational environments where students can benefit from personalized, engaging, and accessible learning opportunities that technology can enable while knowing their privacy and rights are robustly protected. The American experience shows this balance is achievable when policymakers, educators, and technology companies work together with adequate resources and genuine stakeholder engagement. For the global education community, this isn't just an American story – it's a preview of challenges and opportunities that await any country serious about harnessing technology's potential to transform learning while protecting the students it serves.

For more, visit UNICEF Innocenti's page on good governance of children's data.