A results assessment of Oky: a digital solution by and for adolescent girls
Independent evidence of how Oky improves knowledge, confidence and menstrual health practices among adolescent girls in Indonesia, the Philippines and Papua New Guinea
About
In 2024, UNICEF commissioned BBC Media Action to conduct an independent results assessment of Oky in Indonesia, the Philippines and Papua New Guinea. Using the rigorous Qualitative Impact Protocol (QuIP) methodology, researchers interviewed adolescent girls without revealing that Oky was the focus, allowing changes to be attributed in girls' own words. The findings show that Oky contributes to meaningful improvements across three outcome areas: knowledge, perceptions and sharing. Sixty per cent of participants spontaneously linked Oky to improved knowledge, and one in three girls attributed changes in their menstrual health practices to the initiative. The assessment confirms that where Oky is embedded within supportive institutional environments, such as school curricula, it becomes a trusted source of information that helps girls manage their periods and navigate puberty with confidence.
