FANTASTICO supermarket chain and UNICEF together for accessible and quality education for children with special needs
The campaign "Education for every child" starts on December 2 and the chain’s customers will have the opportunity to donate for the cause
December 2, 2021, Sofia - On the eve of the International Day of Persons with Disabilities FANTASTICO, together with its customers and employees, once again stand behind the cause of UNICEF for accessible and quality education for children with special needs.
The "Education for every Child" campaign will start on December 2, 2021 and will last until January 5, 2022, covering all 45 FANTASTICO supermarkets. During the campaign, the customers of the chain will have the opportunity to donate in the amount of BGN 1 (one) or more. The amount can be donated to the cash registers in the chain upon payment of the purchased goods. The donation will be reflected with a separate item in the receipt. If a visitor only wants to donate an amount for the cause, s/he can also do so at the checkout without shopping in the store, and for the donated amount s/he will receive a receipt.
With the funds raised, UNICEF, together with its partners, will further develop and upgrade the country's first inclusive digital education platform "Help Me Thrive", which creation started in 2020. There are over 26,000 children with special educational needs (SEN) in the preschool and school education system. They all need personalized training tailored to their specific needs, as well as appropriate and well-planned support for their personal development. The platform provides free educational and therapeutic resources to support children, while providing space for specialists, in cooperation with teachers and parents, to plan and implement work with each child based on individual and differentiated approach. It expands the opportunities for children with SEN for additional support throughout the country, especially in the pandemic situation. The platform is integrated into the overall resource base of the Ministry of Education and Science.
"We are delighted that for a second consecutive year FANTASTICO, together with its customers and employees, stands behind the cause of UNICEF for accessible and quality education for children with special needs. Every child has the right to learn and develop, but very often the most vulnerable face multiple and often compounding challenges in realizing their rights.”
"We thank UNICEF for its efforts and professional work in creating and further developing "Help Me Thrive" platform. Education is a value that we must stand up for and for every child. We are happy to join forces again for this cause. We believe that our customers will also support it, for which we are grateful."
About FANTASTICO supermarket chain
The supermarket chain FANTASTICO is a Bulgarian family company founded in 1991. The company operates 45 supermarkets and has over 3,000 employees. Thanks to its modern vision, the quality of goods and services offered, the rich assortment and the impeccable customer service, the chain is among the leading companies for trade of fast-moving consumer goods (FMCG).The company is strongly involved in various social causes in the field of education, healthcare, culture, vulnerable children and adults.