My Right to an Opinion!

Creating content for social media

обучение на ученици с нов наръчник на УНИЦЕФ и АЕЖ
UNICEF Bulgaria/2019


No matter whether you aim to convince others to follow you in your cause to save forests, to reveal urban beauty through photography or telling about the films that pique your interest, social media can serve as a wonderful platform for just this purpose. Before you step onto this platform, however, it is important that you create an attractive, high-quality product to showcase and that you are aware of the ways in which you can do so safely and uccessfully. This is where the My Right to an Opinion! guide comes in. It will teach you the basic principles behind creating attractive and ethically sound multimedia content, it will offer guidance on setting up a successful video or audio podcast and on playing to social media’s strengths while steering clear from their weaknesses. We would like to wish you all the best in your endeavours and we remain hopeful that this guide will help more people learn of these and allow you to be better prepared to safely navigate social media and tap their full potential.

My Right to an Opinion! Creating Content for Social Media is a theoretical guide developed under a UNICEF project entitled My Right to an Opinion! Teenager Academy. UNICEF’s project partner has been the Bulgarian chapter of the Association of European Journalists. The project involves the active participation of both teenagers and their mentors from the school media network. This guide was co-developed with the help of experts from the Bulgarian Centre for Safe Internet (SafeNet) and the Media Literacy Coalition.

The guide is meant to be used by high schoolers and constitutes a key text for the purposes of all training events under the project. It is available online at and to all teenagers wishing to enhance their knowledge in the sphere of creating media content meant for social media. The main objective of the project entitled My Right to an Opinion! Teenager Academy is to step up the digital and media literacy of high schoolers. According to the definition in UNICEF’s latest report on this issue: ‘Digital literacy refers to the knowledge, skills and attitudes that allow children to flourish and thrive in an increasingly global digital world, being both safe and empowered, in ways that are appropriate to their age and local cultures and contexts.’ (Digital Literacy for Children, August 2019). 

My right to an opinion. Creating content for social media

Files available for download