Campaign

A Better Tomorrow Today

A Better Tomorrow begins Today. Join us and stand up for children’s rights.

A UNICEF promotional image featuring five smiling children, each framed against a light blue background. Below them, the text reads "A Better Tomorrow Today" in bold white and light blue letters. The UNICEF logo and slogan "for every child" appear at the bottom, emphasizing the organization's mission.

The Future is At Risk, We Need to Act Now

World Children's Day is UNICEF’s annual day of action for children, marking the United Nations’ adoption of the Convention on the Rights of the Child on 20 November 1989. This year it will also be the launchpad for UNICEF Thailand's "A Better Tomorrow Today" campaign, running right through to Thai Children's Day on 11th January 2025.

This year, the need for action is greater than ever. Children are facing great uncertainty. Old problems such as inequality and poverty persist, while new challenges emerge, such as disruptive technologies and the growing consequences of climate change, including natural disasters, disease outbreaks, and water scarcity.  

Children need urgent support to shape and navigate this future.

Text on a light blue background reads, "A Better Tomorrow Today," with the word "Today" styled in a brushstroke effect. Below is the UNICEF logo with the slogan "for every child."

Did you know that globally, 330 million children live in extreme poverty, with half of those in conflict zones? Or that 200 million suffer from malnutrition? Or that 559 million children around the world are exposed to intense heatwaves as a result of climate change?

Many children in Thailand also face some of these challenges, which is why our  "A Better Tomorrow Today" calls on everyone in society to unite and support children. Through a range of exciting events in the real world and online, the campaign will shine a spotlight on the challenges children face and provide everyone in Thailand with opportunities to support them.

A Better Tomorrow... For Every Child

Change begins today. A Better Tomorrow begins Today.
UNICEF Thailand
Not every child will see the tomorrow they dream of. But, together, we can change that. A Better Tomorrow, begins today We take actions today for a future filled with hope, for a better tomorrow, for every child.
Learn more about World Children's Day

Jump On Board the Train to the Future

A train on an elevated BTS Skytrain track in Bangkok is wrapped in UNICEF visuals promoting the "A Better Tomorrow Today" campaign. The background features modern skyscrapers, including the distinctive golden arch of the Chong Nonsi Skywalk. Below, traffic moves along the street amidst trees and urban structures.
UNICEF Thailand

One of the highlights of the campaign is the opportunity for anyone in Bangkok to take a trip into the future, on one of two BTS trains decorated inside and out with artwork by children. The artwork was created in collaboration with professional artists at a UNICEF workshop and is inspired by children's hopes for the future. Take a ride and be inspired to support their vision! Ready to jump into the future with us? See you on 14 November!

UNICEF Thailand

Journeys to a Better Tomorrow

Discover the inspiring stories of young people, donors, and volunteers who are shaping a brighter future for all. Each journey, unique and filled with hope, is driven by the belief that every child deserves the chance to thrive—no matter the challenges.

An image of a young woman standing outdoors, wearing a white T-shirt with "Beverly Hills Polo Club" and a teddy bear illustration. Overlaid text reads: "I want to see a tomorrow where everyone, regardless of their status or where they are from, can access equal and inclusive education." The UNICEF logo and the slogan "A Better Tomorrow Today" are also visible.
UNICEF Thailand
A young woman with long dark hair is smiling while leaning on a railing surrounded by greenery. She is wearing a black polo shirt with the logo "iMC" on it and sunglasses resting on her head. The background features a brick wall with hanging plants. The image includes a quote. Additional text reads "A Better Tomorrow Today" in the top left corner and "UNICEF for every child" in the top right corner.
UNICEF Thailand
A smiling woman with shoulder-length dark hair is seated outdoors in front of a staircase with colorful blurred flowers in the background. She is wearing a blue blazer over a white shirt. The text reads, "I believe in helping children because I know it can change their lives for the better. UNICEF’s work gives me confidence and inspires me to stay committed to this mission. - Pornpun Ratanapitakku". Additional text includes, "A Better Tomorrow Today" and "UNICEF for every child" in the top corners.
UNICEF Thailand
A man wearing glasses is smiling brightly against a plain beige background. He is dressed in a turquoise shirt with Thai text that translates to "I am a volunteer." The text reads, "I’m a UNICEF volunteer because I want to plant a seed called ‘helping others’ in people’s hearts, just as my mother once planted it in mine. - Maninthares Tansathien." Additional text includes, "A Better Tomorrow Today" in the top left corner and "UNICEF for every child" in the top right corner.
UNICEF Thailand
An adult's hand holding a red marker is writing on a whiteboard filled with mathematical equations written in black marker. The person is wearing a dark-colored long-sleeved shirt. The image includes the quote: "Education is what helps people survive and thrive. Today, it’s about teaching children the skills they need to succeed in society. - Montira Prasomsup." Additional text reads "A Better Tomorrow Today" in the top left corner and "UNICEF for every child" in the top right corner.
UNICEF Thailand
An elderly woman with short gray hair is smiling while wearing glasses and a black floral dress with vibrant red and purple flowers. She is seated outdoors in a garden-like setting with lush green plants surrounding her. The image includes a quote. Additional text reads "A Better Tomorrow Today" in the top left corner and "UNICEF for every child" in the top right corner.
UNICEF Thailand
A young woman wearing an olive-green hijab and matching shirt is smiling while standing in front of a blue UNICEF backdrop with the text "UNICEF for every child" repeated across it. The right side of the image features a solid black background with a quote: "If we want to change society for the better, we must take action. - Nawiya Denbase." Additional text reads "A Better Tomorrow Today" in the top left corner and "UNICEF for every child" in the top right corner.
UNICEF Thailand
A young man with short black hair is smiling while wearing a dark blue shirt over a black undershirt. He is standing indoors in front of a glass wall and posters featuring children. The image includes a quote: "As a UNICEF volunteer, my role is to empower children with the knowledge of 'development.' We show them that their potential is a key driver of societal growth. - Goey Wisit Kongkam." Additional text reads "A Better Tomorrow Today" in the top left corner and "UNICEF for every child" in the top right.
UNICEF Thailand
A collection of colorful educational toys, including wooden stacking toys and various shaped blocks, is scattered on a green floral-patterned mat. In the background, there is a partially visible toy box. The text reads, "For young children, toys are like 'their whole world.' I’ve been in a place where there was very little before, and I won’t let my nephews go through the same hardships. - Hayatee Samuh." Additional text includes, "A Better Tomorrow Today" in the top left corner and "UNICEF for every child"
UNICEF Thailand
A man with short hair is smiling while wearing a dark jacket and a camouflage-patterned neck scarf. He is carrying a backpack, and the background features blurred outdoor elements, including greenery and fabric. The image includes a quote. Additional text reads "A Better Tomorrow Today" in the top left corner and "UNICEF for every child" in the top right corner.
UNICEF Thailand
An image of a young woman standing outdoors, wearing a white T-shirt with "Beverly Hills Polo Club" and a teddy bear illustration. Overlaid text reads: "I want to see a tomorrow where everyone, regardless of their status or where they are from, can access equal and inclusive education." The UNICEF logo and the slogan "A Better Tomorrow Today" are also visible.
A young woman with long dark hair is smiling while leaning on a railing surrounded by greenery. She is wearing a black polo shirt with the logo "iMC" on it and sunglasses resting on her head. The background features a brick wall with hanging plants. The image includes a quote. Additional text reads "A Better Tomorrow Today" in the top left corner and "UNICEF for every child" in the top right corner.
A smiling woman with shoulder-length dark hair is seated outdoors in front of a staircase with colorful blurred flowers in the background. She is wearing a blue blazer over a white shirt. The text reads, "I believe in helping children because I know it can change their lives for the better. UNICEF’s work gives me confidence and inspires me to stay committed to this mission. - Pornpun Ratanapitakku". Additional text includes, "A Better Tomorrow Today" and "UNICEF for every child" in the top corners.
A man wearing glasses is smiling brightly against a plain beige background. He is dressed in a turquoise shirt with Thai text that translates to "I am a volunteer." The text reads, "I’m a UNICEF volunteer because I want to plant a seed called ‘helping others’ in people’s hearts, just as my mother once planted it in mine. - Maninthares Tansathien." Additional text includes, "A Better Tomorrow Today" in the top left corner and "UNICEF for every child" in the top right corner.
An adult's hand holding a red marker is writing on a whiteboard filled with mathematical equations written in black marker. The person is wearing a dark-colored long-sleeved shirt. The image includes the quote: "Education is what helps people survive and thrive. Today, it’s about teaching children the skills they need to succeed in society. - Montira Prasomsup." Additional text reads "A Better Tomorrow Today" in the top left corner and "UNICEF for every child" in the top right corner.
An elderly woman with short gray hair is smiling while wearing glasses and a black floral dress with vibrant red and purple flowers. She is seated outdoors in a garden-like setting with lush green plants surrounding her. The image includes a quote. Additional text reads "A Better Tomorrow Today" in the top left corner and "UNICEF for every child" in the top right corner.
A young woman wearing an olive-green hijab and matching shirt is smiling while standing in front of a blue UNICEF backdrop with the text "UNICEF for every child" repeated across it. The right side of the image features a solid black background with a quote: "If we want to change society for the better, we must take action. - Nawiya Denbase." Additional text reads "A Better Tomorrow Today" in the top left corner and "UNICEF for every child" in the top right corner.
A young man with short black hair is smiling while wearing a dark blue shirt over a black undershirt. He is standing indoors in front of a glass wall and posters featuring children. The image includes a quote: "As a UNICEF volunteer, my role is to empower children with the knowledge of 'development.' We show them that their potential is a key driver of societal growth. - Goey Wisit Kongkam." Additional text reads "A Better Tomorrow Today" in the top left corner and "UNICEF for every child" in the top right.
A collection of colorful educational toys, including wooden stacking toys and various shaped blocks, is scattered on a green floral-patterned mat. In the background, there is a partially visible toy box. The text reads, "For young children, toys are like 'their whole world.' I’ve been in a place where there was very little before, and I won’t let my nephews go through the same hardships. - Hayatee Samuh." Additional text includes, "A Better Tomorrow Today" in the top left corner and "UNICEF for every child"
A man with short hair is smiling while wearing a dark jacket and a camouflage-patterned neck scarf. He is carrying a backpack, and the background features blurred outdoor elements, including greenery and fabric. The image includes a quote. Additional text reads "A Better Tomorrow Today" in the top left corner and "UNICEF for every child" in the top right corner.

Follow the journey

The World Turns Blue on World Children’s Day

Thailand joins global "Turn Blue" movement to inspire action for children
Phra Prang Wat Arun in Bangkok is illuminated in blue lights at night. The central prang and its smaller surrounding towers shine brightly against the dark sky. Trees and traditional Thai architecture are visible at the base, while faint city lights appear in the background.

On November 20, 2024, Phra Prang Wat Arun in Bangkok was illuminated in blue to commemorate World Children's Day, symbolizing a unified commitment to improving children's futures. This event was part of UNICEF Thailand's "A Better Tomorrow Today" campaign, highlighting challenges faced by children in Thailand and globally. Leaders from government, civil society, and business, along with young advocates, gathered to reaffirm their dedication to well-being.

UNICEF Thailand
A modern pedestrian bridge with an arch and cables illuminated in blue light against the night sky. The structure's sleek design and vibrant lighting create a futuristic atmosphere, with high-rise buildings faintly visible in the background. A few people walk across the bridge, adding a sense of scale and activity to the scene.

On November 20, 2022, Bangkok celebrated World Children's Day with UNICEF by illuminating the Chong Nonsi Skywalk in blue, symbolizing support for children's rights.

UNICEF Thailand/2022/Kongdej Keesukpan
The Acropolis in Athens, Greece, illuminated with vibrant blue lights against a night sky. Scaffolding is present around parts of the ancient structure, suggesting ongoing preservation efforts. The dark sky with scattered clouds adds to the dramatic effect, creating a striking contrast with the rocky ground in the foreground.

The Acropolis in Athens is blue for World Children’s Day on 20 November, 2019. This is the first time in history the ancient ruins have been lit in colour. The lighting is meant to be a symbol to protect all children’s rights.

UNICEF/UN0347427/Dendri
The Great Wall of China illuminated with blue lights, creating a striking visual effect as it curves up a hill toward a watchtower under the evening sky. The surrounding landscape is dark, highlighting the blue-lit pathway that accentuates the ancient stone structure against the quiet backdrop.

A section of the Simatai Great Wall in Beijing is lit up in blue to mark World Children's Day on 20 November 2021.

UNICEF/UN0555102
The Rashtrapati Bhavan, the Presidential Residence in India, illuminated with blue lights at night. The dome and intricate architecture stand out against the dark sky, while warm yellow street lamps along the pathway provide a soft glow. The overall scene is serene and majestic, highlighting the grandeur of the building.

The Rashtrapati Bhavan (Presidential Palace), Prime Minister’s Office (North and South Block), and the Parliament House are illuminated in blue to show support for child rights on World Children's Day.

UNICEF/UNI473217/Latif
The Dragon Bridge in Da Nang, Vietnam, illuminated with blue and green lights at night, casting reflections onto the river below. The city skyline with tall buildings and colorful lights is visible in the background, creating a vibrant nighttime atmosphere. The bridge's dragon-shaped design is highlighted, symbolizing the city's modernity and cultural heritage.

Dragon Bridge in Da Nang turns blue to celebrate the World Children's Day.

UNICEF/UN0555177
Phra Prang Wat Arun in Bangkok is illuminated in blue lights at night. The central prang and its smaller surrounding towers shine brightly against the dark sky. Trees and traditional Thai architecture are visible at the base, while faint city lights appear in the background.
A modern pedestrian bridge with an arch and cables illuminated in blue light against the night sky. The structure's sleek design and vibrant lighting create a futuristic atmosphere, with high-rise buildings faintly visible in the background. A few people walk across the bridge, adding a sense of scale and activity to the scene.
The Acropolis in Athens, Greece, illuminated with vibrant blue lights against a night sky. Scaffolding is present around parts of the ancient structure, suggesting ongoing preservation efforts. The dark sky with scattered clouds adds to the dramatic effect, creating a striking contrast with the rocky ground in the foreground.
The Great Wall of China illuminated with blue lights, creating a striking visual effect as it curves up a hill toward a watchtower under the evening sky. The surrounding landscape is dark, highlighting the blue-lit pathway that accentuates the ancient stone structure against the quiet backdrop.
The Rashtrapati Bhavan, the Presidential Residence in India, illuminated with blue lights at night. The dome and intricate architecture stand out against the dark sky, while warm yellow street lamps along the pathway provide a soft glow. The overall scene is serene and majestic, highlighting the grandeur of the building.
The Dragon Bridge in Da Nang, Vietnam, illuminated with blue and green lights at night, casting reflections onto the river below. The city skyline with tall buildings and colorful lights is visible in the background, creating a vibrant nighttime atmosphere. The bridge's dragon-shaped design is highlighted, symbolizing the city's modernity and cultural heritage.

The campaign's flagship event takes place on November 20th, when Thailand joins the worldwide UNICEF "Turn Blue" movement. In recent years, world-famous monuments including the Empire State Building in New York, the Eiffel Tower in Paris, and the Dragon Bridge in Da Nang have been illuminated in UNICEF blue to inspire nations to support children. This year, it’s Thailand’s turn!

On 20 November, Wat Arun lights up in blue, symbolizing unity and collective action for a better future for every child. Don’t miss your chance to snap a photo and show your support!

Can’t visit in person? You can still take part virtually! Use the special camera effect on Facebook, Instagram, and TikTok to turn blue and show your support. Click the links below to access the effects:

Facebook
Instagram
TikTok
UNICEF Thailand

UNICEF Box of Life

We’re working toward a future where no child is left behind—where every child is safe, healthy, and empowered to thrive. Every action counts, and every donation makes a difference.

The new UNICEF Box of Life is filled with the essentials for children's needs in 2024 and includes life-saving supplies and tools that give children around the world the chance of a brighter future. Together, we can secure a more hopeful tomorrow for children everywhere.

UNICEF Thailand

Shahkrit Yamnam, one of the heroes of the Box of Life initiative, has joined UNICEF in delivering hope and opportunities to children facing severe malnutrition—an urgent global issue in need of immediate action.

As a father, this support goes beyond providing supplies; it’s about building a stable and sustainable future for children who deserve the chance to grow strong and live better lives.

“Every life deserves the chance to thrive, and every tomorrow should be filled with hope.”

This powerful message from James Jirayu, one of the UNICEF Box of Life heroes, speaks volumes. He’s on a mission to create change and help build a better future for children around the world.

Popor Sapsiree shares her heartfelt experience as one of the heroes in UNICEF Box of Life initiative, part of A Better Tomorrow Today campaign. She's proud to be part of a mission that’s helping children worldwide, especially those in need, by providing life-changing opportunities they truly deserve. 

Donate now

Get Ready and Take Action

Explore ways you can join us this #WorldChildrensDay
A group of young people and UNICEF staff pose in front of a yellow building with green windows, holding signs with positive hashtags like "#Opportunities," "#MentalHealth," "#YouthVoices," and "#Dreams." They display a banner reading "I dream of...for children," signed by participants. A UNICEF Teddy Blu mascot stands with them, creating a cheerful and hopeful atmosphere.
UNICEF Thailand

Young people:

  • Follow UNICEF Thailand on Facebook and Instagram, and help share our Better Tomorrow campaign posts.
  • Stay tuned to join us as we Turn Blue Wat Arun on 20 November - you can participate in real life and online.

Business:

Partner with us to host a Young People takeover! This unique experience lets children and youth step into leadership roles, where they can learn and be inspired. Give them “one day to lead” and see the change they can spark!

Download activation toolkit

Government:

Take action for children’s rights at the local level with exciting World Children’s Day activities! Ideas include Young People Takeovers, Turn Blue events, local dialogues, or working with child or youth councils to bring positive change in society.

Download activation toolkit

Learn more about World Children's Day

Discover the history, goals and key activities surrounding World Children’s Day.
A young child with dark, curly hair smiles widely with arms outstretched, standing against a backdrop of a blue-lit arena or stadium at night. The child wears a black jacket with a colorful patch on the chest, and the scene is illuminated by bright lights, creating a joyful and vibrant atmosphere.
UNICEF/UN0369681/Panjwani

What is World Children’s Day?

World Children’s Day is a global day of action for children, by children, marking the adoption of the Convention on the Rights of the Child (CRC).  

On this day, UNICEF advocates and raises awareness to protect and fulfill the rights of every child, without discrimination.

When is World Children’s Day 2024?

World Children’s Day takes place each year on 20 November. The day marks the United Nations General Assembly’s adoption of the Declaration of the Rights of the Child in 1959 as well as the Convention on the Rights of the Child (UNCRC) in 1989.

In 2024, World Children's Day calls on adults to listen to the voices of the future. By listening to children, we can fulfil their right to self-expression, understand their ideas for a better world and include their priorities in our actions today.  

What happens on World Children’s Day?

From children taking over to the world turning blue, World Children's Day is marked through a variety of events and activities focused on elevating children's voices and priorities.  

On 20 November, UNICEF, partners, governments, businesses, parents, teachers and children around the world shine a light on children’s rights and call on world leaders to accelerate the actions needed to protect and fulfill the rights of every child, without discrimination.

What are kids' takeovers?

UNICEF helps to organize kid's takeovers around the world. Children ‘take over’ high-visibility roles in media, politics, business, sport and entertainment to shine a spotlight on issues that matter to them and to have their voices heard.  

Providing platforms for children to express their ideas and actions can inspire action towards a future where child rights are protected and fulfilled. Even the smallest voice can create the loudest echo of change.

Why are buildings turning blue?

Schools and landmark buildings around the world light up or are painted blue on 20 November to show support for child rights.  

In the past, famous landmarks from around the world have joined the campaign including the Eiffel Tower in France, Chichen Itza in Mexico and hundreds of historic buildings in India.

Why is World Children’s Day important?

Child rights are human rights. They are non-negotiable. But in too many places today, children’s rights are misunderstood, disregarded, or even denied and attacked. World leaders must uphold their obligations under the Convention on the Rights of the Child and respect, protect and fulfill the rights of every child, everywhere.  

Investing in children today secures a better future for them, and us all.

World Children’s Day provides an opportunity to focus on the issues that matter most to children.

Where is World Children’s Day celebrated?

From Kiribati to India, Kenya to United States of America, countries around the world mark World Children’s Day. In 2023, 190 countries took part in UNICEF’s World Children’s Day activities.