Novi TV spot kampanje “Govorimo o mogućnostima” za 2013.

Kampanja je uticala na svakog četvrtog građanina da pozitivno promijeni ponašanje prema djeci sa smetnjama u razvoju.

UNICEF Crna Gora
Benjamin Perks, Anđela Bulatović, Lazar Živković i Ivan Stojanović
UNICEF Crna Gora / Duško Miljanić / 2013
25 April 2013

PODGORICA, 25. APRIL, 2013. - Članica ženske crnogorske rukometne reprezentacije, dobitnica srebrne medalje na Olimpijskim igrama i evropska šampionka, Anđela Bulatović, zajedno sa predstavnicima UNICEF-a i Specijalne Olimpijade, predstavila je novi TV spot kampanje „Govorimo o mogućnostima“.

Sva djeca imaju pravo i zaslužuju mogućnosti da se bave sportom, iako možda sjutra neće postati profesionalni sportisti. Međutim, većina djece sa smetnjama u razvoju ne bavi se sportom. Zajednicama, školama i sportskim organizacijama često nedostaje razumjevanje i svijest o tome kako da djecu sa smetnjama u razvoju uključe u sport. Osim toga, dosta sportskih centara jednostavno nema adekvatan pristup za djecu sa smetnjama u razvoju. Na ovaj način, popularnost sporta za mlade sa smetnjama u razvoju ostaje neiskorištena prilika.

Anđela Bulatović, dobitnica srebrne medalje u rukometu na Olimpijskim igrama 2012

Anđela je pozvala građane da pruže šansu mladima sa smetnjama u razvoju da postanu poznati po onome što mogu i znaju.

Zbog toga je moja poruka svim građanima Crne Gore: Podržimo djecu sa smetnjama u razvoju da rastu u porodici, idu u školu i igraju se sa vršnjacima. Govorimo o mogućnostima.

Anđela Bulatović, dobitnica srebrne medalje u rukometu na Olimpijskim igrama 2012

Šef predstavništva UNICEF-a Bendžamin Perks zahvalio je Anđeli na čitanju ključne poruke novog TV spota i istakao da je od velikog značaja da šampioni Crne Gore kao što je Anđela promovišu stvaranje društva koje ne diskriminiše nijedno dijete i svima pruža jednake mogućnosti.

Mladi sportisti Specijalne Olimpijade Crne Gore Lazar Živković Ivan Stojanović iz svog iskustva govorili su o dobrobitima sporta za djecu sa smetnjama u razvoju. Lazar je osvojio dvije zlatne medalje u alpskom skijanju, dok su njih dvojica zajedno osvojili tri zlatne medalje na fudbalskim takmičenjima širom svijeta.
 

UNICEF Crna Gora

"Through my sports engagement within Special Olympics, I realised that sports has no boundaries. It became a very important part of my life," said Lazar Živković, Montenegrin Special Olympics athlete.
"Apart from making achievements, sports engagement is important because it helped me to meet many new people from around the world and develop new friendships. It also helped me to visit many cities and meet different cultures, which I would not have an opportunity to see without my sports engagement," said Ivan Stojanović, Montenegrin Special Olympics athlete.

According to the UNICEF Montenegro Representative Benjamin Perks, TV commercial shows the isolation of the children with disability, but it also points out how these children can be lifted out of the isolation through some simple adaptations of the local community.
 

For this reason, we need every Montenegrin school to be an inclusive school, we need day care centres in every municipality, we need effective social work to support families with children with disability and strengthening of the early detection and assessment of disability for children in the earliest stages of childhood.

Benjamin Perks, UNICEF Montenegro Representative
Anđela Bulatović presenting the new It’s About Ability campaign TV commercial
UNICEF Montenegro / Duško Miljanić / 2013
Anđela Bulatović presenting the new It’s About Ability campaign TV commercial

The new TV commercial calls on providing opportunities to young people with disability to participate in play and sports on an equal basis with others.

"Through this TV commercial we invite all schools, all sports clubs and all communities to make arrangements to support children with disability to access playgrounds and sports facilities, and engage in sports and play with their peers, because disability does not define a child. Potential and ability do," Mr. Benjamin Perks concluded.

It’s About Ability campaign was initiated by UNICEF and the Government of Montenegro in 2010 in order to promote equal rights and opportunities for children with disability in Montenegro. So far, under the influence of this campaign, every fourth citizen has changed positively behavior towards children with disabilities.