Join Kareena Kapoor Khan and support the #ChildhoodChallenge to help vulnerable children

UNICEF invites everyone to reimagine a better future and prevent the COVID-19 pandemic from becoming a lasting crisis for children

Stephanie Raison
Black and white photographs of children
26 June 2020

If you have looked at Instagram today you would have a seen a lot of happy, smiling children in black and white, slightly torn photographs. The world is coming together by sharing childhood memories so that we can ensure that every child has the chance to have a healthy and happy childhood.

In India the #ChildhoodChallenge campaign was launched by UNICEF India Celebrity Advocate Kareena Kapoor Khan via her Instagram handle where she shared one of her childhood photographs and memories.

”A safe, healthy childhood is what has made me who I am today. But there are millions of children who are vulnerable and deprived of their rights. COVID-19 is making the situation worse for the most vulnerable children. As UNICEF’s celebrity advocate, I am pleased to launch in India the #ChildhoodChallenge to protect children and help give them a happy childhood. Together, we can reimagine a better future for every child.”

Kareena Kapoor Khan, UNICEF India Celebrity Advocate
Dr Yasmin aged four holding an animal at a fair
Dr Yasmin Ali Haque's family
UNICEF India Country Representative Dr Yasmin Ali Haque's childhood photograph, aged four years.

“We are very pleased that Kareena Kapoor Khan is supporting this important campaign for children at a time when it’s most needed. As UNICEF India’s celebrity advocate, she has always actively given her time and maximized her influence to garner results for children and women. We hope that many others will join her in supporting children during these critical times as they grapple with the consequences of the COVID-19 pandemic.”

Dr Yasmin Ali Haque, Country Representative, UNICEF India

UNICEF celebrity supporter Ricky Kej also joined the challenge with a special video message on Instagram.


Across India more celebrities like Manushi Chhillar and Instagramers are joining the challenge to raise much needed funds for UNICEF’s vital work for children.

How it works poster.

UNICEF staff have also actively joined across India and the world. UNICEF India has been highlighting some of them on our channels, including UNICEF staff of Indian origin from around the world who have been sharing their childhood memories growing up in India from the locations where they currently work for children, from Nairobi to New York.

As the COVID-19 pandemic enters its seventh month, school closures, weakened health-systems, disrupted services and food shortages continue to threaten the lives of millions of children around the world.

UNICEF estimates that globally, an additional 6,000 children could die every day from preventable causes over the next six months. The figure is approximately 300,000 additional child deaths in six months in India.

Are you ready to join us and donate as we take on the challenge to prevent this?