Join Kareena Kapoor Khan and support the #ChildhoodChallenge to help vulnerable children
UNICEF invites everyone to reimagine a better future and prevent the COVID-19 pandemic from becoming a lasting crisis for children
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If you have looked at Instagram today you would have a seen a lot of happy, smiling children in black and white, slightly torn photographs. The world is coming together by sharing childhood memories so that we can ensure that every child has the chance to have a healthy and happy childhood.
In India the #ChildhoodChallenge campaign was launched by UNICEF India Celebrity Advocate Kareena Kapoor Khan via her Instagram handle where she shared one of her childhood photographs and memories.
“A safe, healthy childhood shaped who I am today. Yet millions of children remain vulnerable and deprived of their rights, a situation worsened by COVID-19. As UNICEF’s celebrity advocate, I’m proud to launch the #ChildhoodChallenge in India to protect children and ensure them a happy childhood. Together, we can reimagine a better future for every child.”
UNICEF India's National Representative, Dr. Yasmin Ali Haque joined Kareena and shared a childhood photo taken when her father and grandfather took her to a fair.
“We are pleased that Kareena Kapoor Khan is supporting this vital campaign for children at a crucial time. As UNICEF India’s celebrity advocate, she has consistently used her time and influence for the benefit of children and women. We hope many others will join her in supporting children as they face the challenges of the COVID-19 pandemic.”
UNICEF celebrity supporter Ricky Kej joined the challenge with a special video message on Instagram.
Many celebrities across India, including Manushi Chillar, are joining the challenge to raise essential funds for UNICEF's important work for children.
UNICEF staff have also actively joined across India and the world. UNICEF India has been highlighting some of them on our channels, including UNICEF staff of Indian origin from around the world who have been sharing their childhood memories growing up in India from the locations where they currently work for children, from Nairobi to New York.
As the COVID-19 pandemic enters its seventh month, school closures, weakened health-systems, disrupted services and food shortages continue to threaten the lives of millions of children around the world.
UNICEF estimates that globally, an additional 6,000 children could die every day from preventable causes over the next six months. The figure is approximately 300,000 additional child deaths in six months in India.
Are you ready to join us and donate as we take on the challenge to prevent this?
