Консултант дигитален маркетинг и комуникации
Краен срок 22 Декември 2024
- Български
- English
Bulgaria CO is looking for a consultant to support the UNICEF Bulgaria Communications team in development and execution of digital campaigns in accordance with the Communication Strategy and Communication Plan. In the first 3 months of 2025 UNICEF Bulgaria will prepare and implement two major key campaigns: the Campaign around the biggest fundraising event of 2025 - the TV show "Your face sounds familiar for Every Child" and the Advocacy and Awareness Campaign "Stand by me" - February/March 2025. In this regard, a large volume of digital content needs to be planned, created and distributed within 3 months.
Work Assignment Overview
| Task/Milestone: | Deliverables/Outputs: | Timeline |
| ||
| Regularly posting on social media channels (Facebook, Tik Tok, You Tube and Instagram) for 2 new campaigns – Telethon 2025 (Your face sounds familiar for every child) and “Stand by me”. | 80 posts in Social Media channels | January 2025 – March 2025 |
| Create two new landing pages for 2 new campaigns – Telethon 2025 (Your face sounds familiar for every child) and “Stand by me”. | 2landing pages on UNICEF website | January 2025 – March 2025 |
| Update two existing landing pages – ECD and ECI due to the expected high interest on these topics around the Telethon 2025. | 2 landing pages on UNICEF website | |
| 2. Digital presence maintenance and content creation | ||
Participate in different communications and advocacy events, field trips and fundraising campaigns to generate social media content.
| 2 field trips/events | January 2025 – March 2025 |
Requirements:
- At least a Bachelor’s Degree in journalism, marketing, PR, digital communications, social sciences, communication or a related field;
- At least 3 years of experience in social media management, PR, journalism or writing for the web;
- Understanding of web experience management as well as demonstrated skill in maintaining websites and social media accounts, especially: Facebook, Instagram, TikTok, as well as experience with new media, with special focus on adolescents and youth engagement;
- Knowledge and understanding of the local and global digital landscape and trends;
- Experience with graphic design, ability to write technical specifications for designers, create simple designs for digital media purposes in open source graphic design programmes, such as Canva;
- Ability to integrate PR/communication initiatives with social media;
- Excellent content creation and writing skills, experience developing compelling content to generate responses from audiences online;
- Ability to take quality photographs and live videos, as well as basic photo and video editing skills.
- Experience in reporting on qualitative and quantitative analytics
The assignment is envisaged to take place between 01.01.2025 and 31.03.2025.
Interested candidates are invited to submit their applications by 22 December 2024 to the following e-mail [email protected], indicating they are applying for “Digital Marketing and Communication Consultant“. The applicants should provide a CV in Bulgarian/English, proposed fee for the whole assignment or daily fee in Bulgarian leva, as well as any additional supporting documents relevant to the application.
Only shortlisted candidates will be contacted.