Social media
Turning clicks into conversations
Social media offers a powerful platform to deliver engaging, evidence-based content around adolescent mental health. Programs use these channels to reach young people, share reliable mental health resources, and foster meaningful conversations about wellbeing. These platforms also provide opportunities to listen to adolescents' experiences, understand their needs, and co-create solutions that truly resonate with their experiences and needs. At the same time, excessive use of social media can negatively impact mental health. It is important to encourage healthy digital habits, promote positive online interactions, and equip young people with strategies to navigate social media mindfully
Beyond individual engagement, social media plays a crucial role in shaping public awareness and reducing stigma around mental health. Through interactive campaigns, storytelling, and peer-led discussions, young people can access support, share their voices, and advocate for change in their communities.
This section features examples of impactful social media campaigns designed to inform, connect, and empower adolescents. Explore these initiatives, take part in ongoing conversations, or use them as inspiration to launch your own campaign and contribute to a global movement for better adolescent mental health.
Social media from Latin America and the Caribbean
Social media from East Asia and the Pacific
Other campaigns
Podcasts
The ‘Yes! Girl’ Podcast! highlights the voices, stories, aspirations and issues that matter most to adolescent girls while promoting their active participation and leadership. Through 10 episodes, featuring three adolescent hosts and expert guests, the podcast explores themes including healthcare, self-care, confidence, digital inclusion, education, and the leadership potential of young people. It’s both fun and thoughtful – created to engage, empower, and inspire action.
A UNICEF podcast for young people learning about or experiencing a mental health crisis. The podcast includes links and phone numbers for help lines.
Change can be overwhelming! Hop on the adventure train with Magnificent Mei as she explores her new town, school and makes new friends. Get helpful tips on how to deal with stress and anxiety as Mei learns to embrace the changes in her life, builds new friendships and learns positive ways to support her mental health.