TikTok launches #Love2Learn campaign with UNICEF SA to encourage creative learning online
UNICEF Advocate, Maps Maponyane, encourages the local community to join the fun and share their own inspiration videos.
20 April 2020: The closure of schools and universities across South Africa has had a massive impact on the way that teachers interact with their students, with many having moved their lessons online, which may well mean be the norm for the foreseeable future considering the unpredictable nature of the COVID-19 epidemic
To ensure that education can successfully continue, it is essential that learners, teachers and parents find creative and inspiring ways to stay engaged in this stressful and ever-changing environment.
TikTok – the leading destination for short-form mobile video – has joined forces with UNICEF South Africa to launch the #Love2Learn campaign by inviting learners, parents and teachers to share their home-learning setup and experiences with the platform’s global community.
“UNICEF-South Africa is delighted to partner with TikTok to promote learning from home during the lockdown period. Through this collaboration, learners are able to share ideas and best practices with each other to continue studying. TikTok offers a home for creative expression where users can build their skills and capacities as well as engage with the world around them. This is what UNICEF is about – providing children and young people with a voice to be heard throughout society, so that they are empowered, and have the best chance to reach their full potential,” said Mrs Muriel Mafico, Deputy Representative of UNICEF South Africa.
Furthermore, Maps Maponyane, UNICEF Advocate, actor and TV personality, says that UNICEF’s partnership with TikTok only makes sense as it is a brilliant way to connect with the youth in South Africa.
“TikTok is a platform that is dominated by youth culture in terms of usage, and while at home with not much else to do, they’re using TikTok far more - that is where their attention is. So if we are trying to encourage continuous learning, and want to make it fun, there is no better platform than TikTok. I look forward to being a part of #Love2Learn campaign.”
Starting from April 20, all creators are encouraged to create a TikTok video sharing the different ways they have been learning and staying up to date with their school work. Users can share advice on how to keep up with reading and course-work while at home, as well as share their tips for learning at home.
Take a look at the below videos for some inspiration:
UPDATE:
UNICEF volunteer conducts community radio interview on #Love2Learn in isiZulu
May 2020 - UNICEF’s successful TikTok campaign included an interview in isiZulu with a volunteer at the University of KwaZulu-Natal, Nelisiwe Mbuyazi, on a youth community radio station, Intokozo FM based in Umlazi south of Durban. Here she is speaking to Mcino Shezi on Friday, 1 May 2020. The conversation covered UNICEF’s #Love2Learn campaign on TikTok, what motivated the partnership, and included words of encouragement to learners at home. Listen to the interview on Soundcloud.
Campaign reach
The #Love2Learn campaign had over 20 million views, 433 676 likes and 10 096 comments (engagement ratio of 9%). The campaign drew attention from the media, including 2 television interviews, 3 radio engagements and 2 print articles.
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About UNICEF
UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in over 190 countries and territories to translate that commitment into practical action, focusing special efforts on reaching the most vulnerable and excluded children everywhere.
Working with a range of partners, UNICEF has had a presence in South Africa since the end of apartheid and continues to work towards bettering the lives of all children in the country.
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About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. www.tiktok.com.
