UNICEF and the private sector are launching a national training program on positive parenting for employed parents

Chișinău, 11 September 2025. UNICEF, in collaboration with the private sector through the Business Advisory Board platform and with the support of the Government of France, has launched a national program of positive parenting sessions for employed parents of children aged 0–6. This initiative aims to promote positive parenting practices and strengthen the role of the private sector through family-friendly policies, thus offering children the best start in life and support to reach their full potential.

The first event took place in Chișinău and brought together over 100 parents, who gained practical knowledge about child-rearing and development.

The session was held at maib’s headquarters; the bank is a member of the Business Advisory Board supporting UNICEF initiatives for every child. In the coming period, similar events will be organized in several districts of the country so that more parents can access resources and support tailored to their needs.

“Companies are not just workplaces but real communities where parents spend a significant part of their lives. When the private sector adopts family-friendly policies – such as flexible schedules, parental leave, or childcare support – the benefits are felt by both employees and employers. Through these initiatives, we are jointly investing in the well-being of children and the future of our society,” said Maha Damaj, UNICEF Representative in the Republic of Moldova.

“We believe that early education and family support are our shared responsibility – of schools, the state, and the private sector. At maib, September is Education Month, a time when we highlight initiatives that support parents and children. Hosting the launch of UNICEF’s positive parenting program is part of this mission: to help build balanced and confident generations. For us, every act of support for parents is an investment in the future of children and in the community where we live,” said Doina Fetco, Marketing Director of maib.

Together with qualified specialists, parents discussed young children’s health, the importance of the first and next 1,000 days, healthy sleep and nutrition routines, medical check-ups, immunizations, and the role of early intervention. This was followed by a session on children’s socio-emotional development, focusing on the impact of technology, the role of free play and interactive reading, the involvement of both parents, and effective techniques for managing temper tantrums. Participants also learned about UNICEF’s Bebbo app, which provides practical and free information on health, nutrition, play, early learning, and vaccinations.

Parents emphasized that these sessions are a valuable opportunity to receive answers to their questions and discover practical resources that help them better combine their professional and parental roles.

“As a working parent, it is important for me to know that I am not alone and that there is support to raise a healthy and happy child. The fact that I could speak directly with specialists and receive evidence-based recommendations gives me confidence and motivates me to apply positive practices in my daily relationship with my child,” said one participant.

Through this program, UNICEF and the private sector strengthen their partnership in supporting families. In this way, UNICEF reaffirms its role as a trusted partner for parents, offering both general resources for all and targeted support for families facing greater challenges, thereby contributing to a comprehensive framework that supports every family and ensures that every child benefits from the best start in life.