Celebrities featuring India’s biggest stars from cinema, music and sports urge citizens to follow COVID Appropriate Behaviour
Music video features Amitabh Bachchan, Priyanka Chopra Jonas, Shankar Mahadevan, PV Sindhu, Harshdeep Kaur and Pawandeep Rana.
New Delhi, 19 January 2022
UNICEF today launched an inspiring music video featuring several iconic names from cinema, music, and sports to urge people to take precautions against Covid-19.
Given the recent upsurge in COVID-19 cases, the video is timely, as it emphasizes the importance of vaccination and adherence of COVID Appropriate Behaviours by everyone.
The four-and-a-half minute music video features UNICEF Global Goodwill Ambassadors and well-known actors, Amitabh Bachchan and Priyanka Chopra Jonas, renowned music composer and singer Shankar Mahadevan, two-time Olympic badminton champion, PV Sindhu, renowned singer, Harshdeep Kaur and winner of Indian Idol season 12 - Pawandeep Rana. The lyrics, ‘Rehna Hai Tayyar aur Pura Zimmedar’ (we need to remain prepared, and fully responsible) are by noted lyricist Prasoon Joshi. The video is produced in partnership with Bill & Melinda Gates Foundation.
The video, which opens with Amitabh Bachchan urging people not let their guard down against coronavirus, aims to educate people about the need to follow Covid Appropriate measures such as wearing masks, maintaining physical distance, washing or sanitizing hands regularly. Shot at several locations across the country, the music video captures the government of India’s vaccination drive, emphasizing the importance of vaccination.
India rolled out its nationwide Covid-19 vaccination programme on January 16, 2021. Since then, the country has administered more than 150 crore doses of the vaccines, making it one of the fastest, and the largest vaccination programmes in the world.
Yasumasa Kimura, UNICEF India Representative a.i., said, “We are extremely grateful for the support that this music video has received from our UNICEF Global Goodwill Ambassadors, Amitabh Bachchan and Priyanka Chopra Jonas as well as well-known artists, sportspersons and influencers, Shankar Mahadevan, P.V. Sindhu, Harshdeep Kaur and Pawandeep Rana. The video through its powerful lyrics and music will reach out to people with the message that each of us needs to responsible for our behaviour and actions to control the pandemic. We can do this through vaccination and following Covid Appropriate Behaviours.”
Download here -: https://weshare.unicef.org/Folder/2AMZIFZCLET0
UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.
UNICEF India relies on the support and donations from businesses and individuals to sustain and expand health, nutrition, water and sanitation, education and child protection programmes for all girls and boys in India. Support us today to help every child survive and thrive!