UNICEF Starts First-ever Parenting Month

In Bulgaria, Actress Elena Petrova Becomes the Face of the Campaign

31 May 2019
Родители държат малките си деца, а пред тях стои актрисата Елена Петрова
UNICEF Bulgaria/2019

Sofia, 31 May 2019 – In Bulgaria, we celebrate Children’s Day on 1 June but it is also global Parents’ Day. That is why UNICEF starts an information campaign to support parents – a child’s first teachers, pillars of strength, and main providers. UNICEF Bulgaria joins the initiative, too.

In June, UNICEF will spread a lot of materials in support of parents – videos with advice from experts on early childhood development; parents’ stories about the joy, but also the challenges they face; key messages from celebrities who advocate for the need to support parents – from better family-friendly government policies, through the necessity for more flexible working hours for the parents of small children, to increasing social support and creating solidarity with parents as the most important adults in a child’s life.

UNICEF Goodwill Ambassador David Beckham – father of four, joins the initiative, saying that being a parent is the most important job in the world. He focuses on the fact that too many parents struggle to balance work with taking care of their children. And child care is the basis for the healthy development of every child. 

In Bulgaria, famous actress Elena Petrova becomes the face of the campaign. ‘I have played many roles but being a parent is the most important one. There is nothing else that gives you wings and keeps your feet on the ground at the same time. It frightens you to death or makes you feel helpless but also brings you so much power and love. Today, when we talk too much but love too little and hate too often, when we have bigger houses but smaller families, it is more important than ever to find time for children’, she says.  

UNICEF believes that the family is the best environment for the growth and development of every child. Supporting children means supporting their parents. This is UNICEF’s firm belief all over the world. In Bulgaria, we focus on the efforts and heroism of the parents of children with disabilities who fight for a fair chance to provide development opportunities for their children.  

UNICEF aims at starting a dialogue with institutions, NGOs, media, businesses for an overall support for parents and implementing family-friendly policies. The goal is to build positive attitude, solidarity, and empathy, including for the most vulnerable children and families.

Key messages and facts: Being a parent is the most important job in the world!

  • Parents are the most important people in the life of every child – they provide nutrition, protection, care, and love.
  • During the first 1,000 days of life a child’s brain develops at a never-again-repeated speed of more than 1 million new neural connections every second. This period offers a once in a lifetime opportunity to shape a child’s ability to learn, grow and contribute fully to society. 
  • Parents want to do the best for their children. Yet, many have no choice but to work long hours, often away from home, to support their families. That is why they need policies that support them to spend more time with their children and help them to provide the best care.
  • Investing in family-friendly policies is a shared responsibility. UNICEF calls on businesses and governments to invest in family-friendly policies, to build more prosperous and fair societies.
  • The Convention on the Rights of the Child Article 18 states that governments have a responsibility to provide support to parents in bringing up their children. UNICEF calls on businesses and governments to invest in family-friendly policies, to build more prosperous and fair societies.

Read more advice for parents at www.roditel.unicef.bg.

 

 

 

 

Media Contacts

Denitza Delville
Communication Officer
UNICEF Bulgaria
Tel: +359 2 96 96 207

Multimedia content

Елена Петрова

"I have played many roles but being a parent is the most important one. There is nothing else that gives you wings and keeps your feet on the ground at the same time. It frightens you to death or makes you feel helpless but also brings you so much power and love. Today, when we talk too much but love too little and hate too often, when we have bigger houses but smaller families, it is more important than ever to find time for children."

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