Joint statement by UNICEF Executive Director Catherine Russell and WHO Director-General Dr. Tedros Adhanom Ghebreyesus ahead of World Breastfeeding Week

GENEVA/NEW YORK, 31 July 2026: Too many mothers and families around the world still lack access to services and interventions that enable and support breastfeeding.

Yet breastfeeding is one of the simplest and most powerful ways to protect a child’s health. It provides infants and young children with essential nutrition, increases immunity, helps protect against serious illness, and supports cognitive development.

For mothers, breastfeeding brings important health benefits too, helping reduce the risk of non-communicable diseases such as breast and ovarian cancers, and type 2 diabetes.

Encouragingly, breastfeeding rates around the world are going up. Exclusive breastfeeding in the first six months rose from around 37 per cent in 2012 to over 47 per cent today. In the past five years, the prevalence of breastfeeding up to two years of age rose from 38 per cent to 50 per cent.  

These gains show that sustained investments in policies and programmes for mothers and families are working. Yet progress remains uneven, with many countries lagging behind global targets. Coverage of services supporting breastfeeding remains low, policies are inconsistently enforced, and service quality is often inadequate, especially in low-income, fragile, and humanitarian settings.

The evidence is clear: Cost-effective interventions include skilled breastfeeding support in health systems, community-based counselling, maternity protection policies, and protection from the exploitative marketing of commercial milk formulas.

The returns are significant. Scaling up breastfeeding could prevent almost 400,000 child deaths and around 140,000 maternal deaths each year. Every US$1 invested in breastfeeding promotion generates an estimated US$59 in economic returns through lower healthcare costs, improved cognitive development, higher educational attainment, and increased lifetime earnings.

This World Breastfeeding Week, under the theme, “Breastfeeding for a Sustainable Start in Life: Strengthen What Works,” UNICEF and WHO are calling on countries to:

• Strengthen health systems to provide quality breastfeeding support for mothers and newborns.
• Expand community-based counselling and peer programmes.
• Fully implement and enforce the International Code of Marketing of Breast-milk Substitutes.
• Invest in paid maternity leave and supportive workplace policies.
• Integrate breastfeeding interventions into antenatal, perinatal, and postnatal health care services.
• Sustain breastfeeding support in humanitarian and fragile contexts.

Breastfeeding is vital. By investing in proven solutions, we can give every child the best possible start in life and ensure every mother gets the care and services she needs.

Situation in Bulgaria: Data and Accessible Support Are Needed for Every Mother

At present, Bulgaria does not have up-to-date, regularly collected, nationally representative data that would allow for monitoring breastfeeding practices and assessing progress towards global targets. Data on early initiation of breastfeeding, exclusive breastfeeding during the first six months of life, and continued breastfeeding up to two years of age should be incorporated into a sustainable national monitoring mechanism. Reliable information is essential for planning policies and services and for directing support to mothers and families who face the greatest barriers in accessing it.

Alongside improving data collection, mothers need timely and accessible support to successfully initiate and continue breastfeeding throughout the entire period, from pregnancy and the first hours after birth to the transition back home and into the community. This includes adequately trained health professionals who can provide practical breastfeeding assistance and guidance in healthcare facilities, as well as follow-up counselling and support at home and within local communities.

UNICEF Bulgaria encourages healthcare institutions and facilities, medical professionals working in both primary and hospital care, municipal services, and civil society organizations to further develop and expand breastfeeding support initiatives so that every mother has access to timely, qualified assistance in initiating and continuing breastfeeding.

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Notes for editors:  

Photographs available here.