How the marketing of formula milk influences our decisions on infant feeding: report - South Africa
Exposure of parents and pregnant women to aggressive formula milk marketing
This report presents the South African findings of a multi-country study commissioned by WHO and UNICEF. The study sought to hear directly from women, and those who influence them – health professionals, partners, family members and friends – about their exposure to and experience of formula product marketing. The study was conducted in urban populations where trends and values about infant feeding practices are established and spread to other communities. It exposes the aggressive marketing practices used by the formula milk industry, highlights the impacts on women and families, and outlines opportunities for action.