Power of Play

Recommended for every child – and their parents – anytime, everywhere.

A grandmother sits on a chair outside her house showing her smiling granddaughter some beadwork in her lap.
UNICEF South Africa/2023

When children play, they’re learning lessons that last a lifetime.

The brain thrives on experiences that establish new neural connections and pathways and play is the best way for infants and young children to pursue their natural curiosity, learn and grow.  

As humans, our ability to problem-solve, deal with physical and emotional challenges, think creatively and express ourselves clearly has its foundations in play. Educational achievement doesn’t start with a textbook – it starts with the foundations that are laid and sustained through play from the start of a child’s life. 

11 June is International Day of Play

The right to play, for every child.
UNICEF South Africa

The International Day of Play is a time to celebrate the power of play. 

It’s a time to raise awareness about how central play is to every child’s development and well-being. And it’s a time when we can come together to make sure that every child is able to fulfil their right to play. 

What can you do?

On the first #InternationalDayOfPlay we’re taking the #PledgeToPlay to commit to more playtime with children, anytime and everywhere! 
 

Take the #PledgeToPlay and commit to more play with your child
Download the “Manifesto For Fun” colouring and activity book
Find play ideas for every moment

Play makes the whole family happier

Research shows that families who play regularly are happier, healthier and less stressed. There is no “one way” to play. And when you look at household objects through a child’s eyes, anything can be a plaything – so play your way and give your child the best start in life! 

Play isn’t another thing to do, it’s another way of doing things.