Power of Play
Recommended for every child – and their parents – anytime, everywhere.
When children play, they’re learning lessons that last a lifetime.
The brain thrives on experiences that establish new neural connections and pathways and play is the best way for infants and young children to pursue their natural curiosity, learn and grow.
Much of the ingenuity, creativity and tenacity that propels our world forward, starts in childhood – through play. But despite its holistic benefits, play is often undervalued and this needs to change.
That’s why every year we celebrate the International Day of Play: the right to play, for every child.
11 June is International Day of Play
Educational achievement doesn’t start with a textbook – it starts with the foundations that are laid and sustained through play from the start of a child’s life.
Take the #PledgeToPlay and commit to more playtime with your child – anytime and everywhere!
Celebrate Play with ParentText
WhatsApp PLAY to ParentText on +27 83 283 8620 and receive play ideas for every stage of your child's development.
Share the Power of Play
Challenge your friends to make their #PledgeToPlay and spread the Power of Play.
In 2024 and 2025, the Power of Play campaign reached communities around South Africa. Read more:
Play makes the whole family happier
Research shows that families who play regularly are happier, healthier and less stressed. There is no “one way” to play. And when you look at household objects through a child’s eyes, anything can be a plaything – Kulula Ukudlala so Choose Play!
Play isn’t another thing to do, it’s another way of doing things.
