Between prejudice and lack of knowledge: The representation of mental health in the Romanian press in 2025

Bucharest, 21 October 2025. The research "Between prejudice and lack of knowledge: The representation of mental health in the Romanian press in 2025", conducted by journalist Diana Oncioiu (dela0.ro), aimed to find out how the Romanian press writes about mental health, what are the most common topics in the media, and how such an important topic as mental health can be better addressed. The research was based on quantitative and qualitative analyses. While the quantitative part monitored 12 publications/websites from the central and local press between February and March 2025, the qualitative part of the research included interviews with journalists from the monitored publications, as well as from the independent press.

What the data show

●    In the 365 articles analysed, mental health experts are rarely mentioned, and the terms used in many of the articles contribute to the labelling and stigmatization of people suffering from mental health disorders.

●    More than half of the articles discuss mental health only after an event (e.g., suicide, the release of a documentary about teenagers).

●    In less than half of the articles, the focus is on prevention, and these usually feature in the health section, where authors do not mention the studies they refer to and do not cite the names of the researchers they cite.

●    The press writes little about mental health, preferring related topics: 21% of articles are about a balanced, healthy lifestyle; 13% are about addictions (to screens, social networks, drugs, gambling); 9% are about violence and 6% are about crisis situations (war, pandemic).

●    Almost half of the articles do not draw on any form of expertise: only 10 of the 365 articles consult a psychologist, 8 consult a psychiatrist, and 3 consult the authorities/specialized institutions.

"The media can isolate the topic of mental health if it chooses to ignore it. At the same time, it can lead to stigmatization and prejudice if it treats it superficially. But a balanced, responsible approach can attract empathy and healing," explains Diana Oncioiu.

"Quantitative data from research shows us that very little is written about mental health. But interviews with journalists and mental health specialists also show us the important role that well-researched articles can play in reducing stigma, thereby encouraging people to seek professional help when they or their children are facing mental health issues," explains Cristina Lupu, executive director of the Centre for Independent Journalism.

„UNICEF has been investing in media literacy in Romania for over a decade, focusing our work on child rights, helping journalists to report better on children and child-related issues. Safeguarding children’s mental health and emotional wellbeing is essential for their development and how the media covers this topic can make the difference between stigmatization and support. We encourage accurate and empathetic reporting and invite media professionals, educators, and policymakers to join us in this effort”, said Anna Riatti, UNICEF Representative in Romania.

The research was conducted as part of the "Media Education for Mental Health" program, initiated in partnership with the Centre for Independent Journalism and UNICEF in Romania. The initiative also aims to improve the skills of journalists, future journalists, and communicators in dealing with sensitive topics related to mental health through training, mentoring, and scholarships. As part of the project, dozens of journalists developed the skills needed to address sensitive topics in the area of mental health and psychosocial well-being of children and adolescents, and resources were developed in this field for students preparing for professional careers in journalism and communication. In addition, four journalists or teams of journalists received scholarships and support from an experienced editor to document and publish journalistic materials relevant to their communities. More about the project at cji.ro.