Five girls from Gostivar got tired of seeing their hometown overflowing with garbage, so they decide it is time to “declare war” and do something about it. Through the UPSHIFT programme, their idea for raising awareness and cleaning up their city will soon become a reality.
For Emel, Viktorija, Simeona and the two Emilija’s, as they are being called by their friends, there is no bigger problem than the one that “pokes you in the eyes”. All the trash thrown all over the streets and in the parks of the city of Gostivar become too much to sit back and watch, so they decided to do something to change the disheartening picture.
“It’s sad to see our fellow citizens throwing garbage everywhere, destroying the green spaces of the city and even stealing public trashcans. In most cases, it is being done simply because people don’t know any better. They are not aware of the impact they have on our environment,” the ECO – BON TON team explains.
After brief research, they had a decent idea on how to change the picture of their community.
“We realized that there is no organized education needed to increase awareness about these issues. We noticed that there are no stimulating measures that would inspire people to be more environmentally conscious,” Simeona says.
But, the stars really aligned for them, when the call for the first UPSHIFT programme was announced.
“We have been talking about this problem for so long and we always wondered what we can do to inspire change in our society,” the two Emilija’s explain. “Once we saw the call for UPSHIFT, we knew what we had to go for it.”