UNICEF and Ministry of Labour engage private sector to promote youth economic engagement in Ma'an

27 November 2018

MAAN, 27 November 2018: UNICEF launched the revamped Al Dahmah Women’s Association in Maan today, which aims to provide more jobs and accredited technical and vocational training for youth and women. The ceremony was attended by the Minister of Labour, UNICEF Representative, and community leaders, while an agreement was signed with private sector partners to support the enterprise.

The support from UNICEF, implemented by its partner BDC, has enabled the renovation of the existing infrastructure to expand production, the establishment of a vocational and technical training centre, as well as training for the women employed by the association and new partnerships with the private sector to create sustainable market access.

The scaling up of the women-led social enterprise, with a focus on youth, has led to employment opportunities for local women and further income generating opportunities for more women in the community who will work through a home-based business model. Studies have shown that increased female labour force participation can contribute to dramatically increased GDP.

H.E Mr. Samir Murad, Minister of Labour said: "It is a great honor for me to take part in the opening ceremony of this project, which was supported by the UNICEF Amaluna project and implemented by the Business Development Center. The project has rehabilitated the facility, provided it with the necessary equipment to increase the association’s production, improve products’ quality and develop services provided to the local community, and provide further income generating opportunities”.

“UNICEF supports the Government of Jordan’s commitment to foster new training, employment and entrepreneurship opportunities for youth who, with the right skills and support, can contribute positively to the families, communities and the economy,” said Robert Jenkins, Representative, UNICEF Jordan. “I wish to also congratulate the women of Al Dahmah who seized the opportunity to expand their activities – this is clearly a model of empowerment for youth and women, which UNICEF is happy to support.”

UNICEF is committed to scaling up partnerships with the private sector to create an environment where youth have the necessary skills and access to employment. While the women-led enterprise previously had little or no access to markets, today’s ceremony saw private sector representatives, including Amman-based restaurants and the supermarket Cozmo, sign a Memorandum of Agreement to help expand the enterprise locally and nationally.

The new technical and vocational training centre will provide accredited training in food production and pastry making. The centre can serve up to 500 people with quality training every year in the new centre.

UNICEF’s support for social entrepreneurships aims to help foster the economic environment for youth, leading to increased economic engagement and income-generation opportunities for the most vulnerable through social entrepreneurship, while also building equitable and sustainable local economic development and community wealth-building. UNICEF plans to scale up this social entrepreneurship model across the Kingdom to help women and youth in the most vulnerable areas.

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Claire McKeever
Communications Specialist
Khetam Malkawi
Communication Officer


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