World Children's Day an invitation for corporate sector

We invite all corporate partners and private sector to join us and support child rights

Rahul Bansal
A girl sitting on a bed has a book and notebook on her lap.
UNICEF/UN0361573/Panjwani
18 November 2020

World Children’s Day is the perfect opportunity for the corporate sector to show their commitment for children and stand up as a UNICEF ally and change maker. It is also the right day to unlock creativity, bring staff together around participatory activities and share with networks a CSR message that is close to a CEO’s heart. Working together, we can aim for a high level of attention for children and strengthen connections with employees, customers, fans and other stakeholders.

World Children’s Day (WCD) is UNICEF’s global day of action for children, by children, marking the adoption of the Convention on the Rights of the Child (CRC) on November 20 in 1989. In India, from National Children's Day on 14 November, a week of activities are scheduled leading up to WCD.   

Working with its partners and supporters, UNICEF India advocates on the most pressing issues facing children in India. Everyone is invited to be part of the initiative and to do their duty to ensure for every child, every right. 

Last year, the campaign harnessed global excitement with more than 80 corporate partners from around the world showing their support for child rights. World Children’s Day was celebrated in 181 countries and generated over 20.3 million engagements on social media.

With the support of corporate partners from a wide range of sectors, kids took over public transport, airlines, social media and even the General Assembly through the participation of Jane, a young Macedonian child engaged in a panel discussion about the impact of sport with Jordi Cardoner, Vice President of the FC Barcelona.

Partners across India also showed their incredible support through launching engaging cause-related marketing campaigns, announcing launches and renewal, implementing quizzes around children’s rights or running kids’ challenges. And the cherry on the cake was when iconic landmarks, employees and websites turned blue all over the world.

This year World Children’s Day will GoBlue to signify child rights. While it’s not a celebration, blue reminds us of UNICEF and our mandate for, about and with children. Children have been missing out on essential services through the COVID-19 pandemic. Going blue (along with children’s takeovers) reminds us that the pandemic recovery must be child centric. 

We thank our partners Hindustan Unilever Limited, LIXIL, SAP along with Centre for Responsible Business, FICCI, Global Compact, Impact4Nutrition, International Chamber of Commerce (ICC) and MapmyIndia who are all supporting World Children's Day 2020.

Corporates organizations such as Hindustan Unilever and SAP along with the Centre for Responsible Business, FICCI, UN Global Compact, Impact4Nutrition, and International Chamber of Commerce supported the focus on children’s rights through their platforms. LIXIL extended its partnership with UNICEF India across six states to install SATO sanitation products for vulnerable communities. Moreover, all social media channels of  MapmyIndia has gone blue to put the spotlight and children.

Join us! Sign up to support UNICEF, whether you can give your time, your voice or your money – do get in touch with us rmpindia@unicef.org.