Bollywood star Ayushmann Khurrana appointed as UNICEF India National Ambassador

In this new role with UNICEF, Ayushmann will continue to be a strong voice for children’s rights

18 February 2023
Mr. Ayushmann Khurrana (C), displays a folder containing the documents to formalise his appointment as UNICEF India National Ambassador with Ms. Cynthia McCaffrey (L) , UNICEF India Representative, and  Mr. Yasumasa Kimura (R), Deputy Representative, Programme, UNICEF India at the signing ceremony as Ayushmann Khurrana is conferred as UNICEF India national ambassador at UNICEF India  office on Saturday, 18 February 2023,Delhi,India.

NEW DELHI, 18 February 2023:  UNICEF India today announced the appointment of celebrated - Bollywood star, Ayushmann Khurrana as a National Ambassador. The National award-winning film star joins hands with UNICEF to support ensuring the rights of every child to survive, thrive, and be protected as well as promoting their voice and agency in decisions that concern them.

Speaking at the conferment, Ayushmann Khurrana said,” It is truly an honour to further my advocacy for children’s rights with UNICEF India as a National Ambassador. I am passionate about the issues facing children and adolescents in India. As UNICEF’s Celebrity Advocate, I have interacted with children and spoken on internet safety, cyberbullying, mental health, and gender equality. In this new role with UNICEF, I will keep up a strong voice for children’s rights, especially for the most vulnerable supporting solutions for issues that impact them the most.”

Welcoming Ayushmann Khurrana as the National Ambassador for children’s rights, Cynthia McCaffrey, UNICEF India Representative said, “I am delighted to welcome Ayushmann Khurrana as UNICEF India’s National Ambassador. Ayushmann’s strong commitment over the last two years as UNICEF’s Celebrity Advocate has helped amplify and drive the work of protecting the rights of children.  He is one of India’s biggest movie stars, and we are thrilled that he is using that powerful voice to stand with children and challenge harmful social norms and gender stereotypes. And it is a voice that resonates with UNICEF’s work and ethos in its sensitivity and passion. We look forward to working with him on the most critical child rights issues of our time – ending violence, mental well-being, and gender equality– and towards a better future for every child.”

Ayushmann was appointed UNICEF India's Celebrity Advocate in September 2020 to advocate for ending violence against children and the broader child rights agenda. His active participation in World Children’s Day, adding his voice and influence on International Women’s Day, International Day of the Girl Child, World Day Against Child Labour and Safer Internet Day raised the profile of children’s causes and received wide public attention. Most recently, he focused attention on inclusion and non-discrimination through gender-inclusive sports on World Children’s Day 2022 with Sachin Tendulkar, Regional Ambassador for UNICEF South Asia and with girls and boys participating from across India.

Note: Global, Regional and National Ambassadors are among the most recognizable faces of UNICEF. As prominent personalities from the worlds of art, music, film, sport and more, they play a critical role in shining a light on the challenges children face around the globe. Ambassadors volunteer their time to raise awareness and mobilize support, helping UNICEF to reach the most disadvantaged children and adolescents with lifesaving help and hope.

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