Evaluation Communication Advocacy Strategy
The Evaluation Office has launched this strategy to enhance visibility and use of evaluative evidence, influencing decision-makers and stakeholders.
About
Background and context
The Evaluation Office has designed a communications and advocacy strategy in response and support to the UNICEF Strategic Plan 2022-2025, which demands "transformational and systemic change" to address future challenges. The Evaluation Communications and Advocacy Strategy (2024) aims to bolster the evaluative function by strategically amplifying the visibility and insights derived from UNICEF evaluations. To do this, the strategy focuses on both ensuring the appropriate evaluative evidence to meet the current programmatic needs by cultivating a more conducive environment for communication. This includes fostering leadership support, creating incentives for using evaluative evidence, and generating accessible, valuable insights. Recognizing the "triangle of tension" between evaluation quality, quantity, and use, this strategy details tactics and activities that are aimed to improve program management and overall organizational learning.
