1000 days to secure the future of our children

18 January 2017
Les premiers moments comptent

KINSHASA, 18 January 2017 - Early Moments Matter for children’s brain development. UNICEF launched #EarlyMomentsMatter, a new campaign supported by the LEGO Foundation to drive increased awareness about the importance of the first 1000 days of a child’s life and the impact of early experiences on the developing brain.

During this critical window of opportunity, brain cells can make up to 1,000 new connections every second – a once-in-a-lifetime speed. These connections contribute to children’s brain function and learning, and lay the foundation for their future health and happiness. A lack of nurturing care – which includes adequate nutrition, stimulation, love and protection from stress and violence – can impede the development of these critical connections.

The campaign kicks off with #EatPlayLove – a digital and print initiative aimed at parents and caregivers that shares the neuroscience on how babies’ brains develop. #EatPlayLove assets explain the science in a straightforward, visually interesting way to encourage parents and caregivers to continue to make the most of this unrivaled opportunity to provide their children with the best possible start in life.

By engaging with families, the initiative also aims to drive demand for quality, affordable early childhood development services and to urge governments to invest in programmes targeting the most vulnerable children.

According to a recent series in The Lancet nearly 250 million children in developing countries are at risk of poor development due to stunting and poverty. But the need for greater investment and action in early childhood development is not limited to low-income countries. Disadvantaged children living in middle- and high-income countries are also at risk. UNICEF estimates that millions more children are spending their formative years growing up in unstimulating and unsafe environments, putting their cognitive, social and emotional development at risk.

Investment in early childhood is one of the most cost effective ways of increasing the ability of all children to reach their full potential – increasing their ability to learn in school and, later, their earning capacity as adults. This is especially significant for children growing up in poverty. One 20-year study showed that disadvantaged children who participated in quality early childhood development programmes as toddlers went on to earn up to 25 per cent more as adults than their peers who did not receive the same support.

Early childhood development interventions, such as the Care for Child Development package that includes training community health workers to teach families about the importance of playing with their children in a way that stimulates healthy development can cost as little as 50 cents (USD) per capita per year, when combined with existing health services.

UNICEF is calling for governments to increase investments in early childhood, expand health and social services offered to young children, and strengthen support services for parents and caregivers.

This campaign is part of UNICEF’s broader programme on early childhood development, supported by H&M Foundation, The Conrad N. Hilton Foundation, ALEX AND ANI, and IKEA Foundation.


Democratic Republic of the Congo

The DRC is facing serious nutrition problems. One out of ten children suffers from acute malnutrition and close to half of the children are experiencing delayed development due to chronic malnutrition, the kind of malnutrition that has been long ignored. Regarding newborn and early childhood nutrition, the Demographic and Health Survey (Etude Démographique et de Santé (EDS2013-2014)) indicated that fewer than half of the newborns receive the benefits of exclusive breast feeding during the first six months of life and only one in ten children receives sufficient supplementary feeding.

Malnutrition has devastating consequences on the ongoing development of the child. In fact, newborn and early childhood malnutrition can affect the development of psychomotor and cognitive skills.  The first three years are the most important ones in a child’s life. This is a time when the brain is most flexible, grows at the fastest rate and becomes most aware of surroundings. Most of the brain’s nervous system  responsible for communication, comprehension, social development and emotional well-being, is developing quickly during these years.

With regard to the response plan, high impact interventions should be conducted to achieve an acceptable coverage with a significant impact. All high impact interventions in the DRC are below the 80% threshold, except for the intake of Vitamin A supplement and iodized salt, and treatment for parasites. Only 15% of identified severe acute malnutrition cases were treated in 2016 as part of the humanitarian action plan for the entire country.

In an effort to reverse these trends, UNICEF, along with its implementation, technical and funding partners, is providing support to the government to: (i) re-instate the Preschool Consultation Process (Consultations Préscolaires (CPS)); (ii) strengthen the  Community-Based Nutrition Program (Nutrition à Assise Communautaire (NAC)); (iii) organize Child Health Days (Journées de Santé de l’Enfant (JSE)); (iv)  treat severe acute  malnutrition; (v) maintain the Rapid Response Mechanism for Nutrition Crises by way of the Nutrition Monitoring and Early Warning System (Système de Surveillance Nutritionnelle et d’Alerte Précoce); and (vii) advocate for nutrition, as well as the mobilization of resources to deal with the various types of  malnutrition in the DRC. Other sectors (Health, Water, Hygiene and Sanitation, Education, Agriculture, Social Protection, Gender) also play a crucial role in the fight against chronic malnutrition in the DRC.

Media contacts

Yves Willemot
Tel: +243 81 88 46 746
Sylvie Sona
Tel: +243 81 70 96 215


UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.

Follow UNICEF on Twitter and Facebook