Consumer survey on commercially produced complementary foods in Southeast Asia

Exploring mothers’ perceptions, purchasing behaviour and labelling considerations

Mother feeding her child
UNICEF

Highlights

A consumer survey was administered to mothers (often the primary caregivers) of older infants and young children aged 6–24 months in the capital cities of five countries in the region to gain insight into caregiver perceptions and purchasing dynamics regarding commercially-producet complementary foods (CPCF) in Southeast Asia. Specifically:

  1. Purchasing and consumption dynamics of CPCFs – including frequency, place of purchase, types of products purchased, and use of products;
  2. Caregiver motivations and reasons for purchasing CPCFs;
  3. How caregivers perceive nutrition and health claims and other label features in purchasing decisions for CPCFs; and
  4. Sources of information for caregivers on infant and young child feeding. 
Author(s)
UNICEF East Asia & Pacific, Consortium for Improving Complementary Foods in Southeast Asia
Publication date
Languages
English