Blue Heart 2022: Viet Nam’s call to action to protect children and women

UNICEF, UNFPA, UN Women, MOLISA and DFAT restart a campaign to generate public attention and call for action in response to increased violence against children and women

05 July 2022

Ha Noi, 5 July 2022 – With the strong message that there is zero tolerance towards violence against children and women – the United Nations in Viet Nam along with the Government of Viet Nam and the Australian Government today launched the Blue Heart 2022  awareness campaign towards ending violence in the context of exacerbated risks and diversifying forms of violence. This initiative builds on the 2020 campaign that aimed to raise public awareness and change individual and social behaviours to help stop violence before it begins. 

This 2022 campaign urgently calls for public attention and support to generate violence-free environments – in the home, at school, in the community and online. This can only happen when there are amplified voices speaking up and out against all forms of violence and its impacts – violent discipline, mental health, online safety, sexual abuse and gender-based violence, among others. These unified voices must come from individuals, parents, family members, children and adolescents, teachers, neighbours, community leaders, policy-makers and influencers – strong enough to drive a momentum shift in how Viet Nam faces up to violence that cuts through all layers of society.

“Only when people come together and say violence is unacceptable, can we make the invisible visible,” said Rana Flowers, UNICEF Representative to Viet Nam. “This initiative urges citizens, law-makers and governments to speak out more forcefully to fight violence. We hope to channel public outrage at acts of violence into constructive efforts to change the lives of children and women.”

Rana Flowers, UNICEF Representative to Viet Nam
UNICEF Viet Nam\Truong Viet Hung

Speaking at the launching event, Elisa Fernandez Saenz, Representative of UN Women in Viet Nam said: ”Each of us has a role to play. Let’s transfer the inspirations of the campaign launch today to concrete actions to end all forms of violence against children and women. Show RESPECT to all women and children, listen to their opinions, speak out and seek or provide support when you witness violence against children and women, and spread the messages of the campaign to more people.”

Elisa Fernandez Saenz, Representative of UN Women in Viet Nam
UNICEF Viet Nam\Truong Viet Hung

Globally, one billion children suffer some form of violence every year. The Viet Nam Sustainable Development Goal indicators on Children and Women Survey 2020-2021 indicated that more than 72 per cent of children aged 10-14 years experienced violent discipline. Emotional abuse was reported by 39 per cent of such children, along with physical abuse (47 per cent), sexual abuse (20 per cent) and neglect (29 per cent). Another study showed that 21.4 per cent of adolescent girls and 7.9 per cent of adolescent boys reported having had suicidal thoughts, while another study revealed that 5.8 per cent of adolescents reported having attempted suicide.

According to the UNFPA-supported 2019 National Study on Violence against Women in Viet Nam, 62.9 percent of women in Viet Nam experienced one or more forms of physical, sexual, emotional and economic violence, and controlling behaviours by their husband in their life time. Violence is hidden in Viet Nam’s society, as 90.4 per cent of survivors of violence did not seek any help from authorities and half of them never told anyone about the violence. Furthermore, violence against women is costing the country 1.81% of GDP.

The drivers of violence, abuse and exploitation continue to be exacerbated by the socio-economic impacts of the COVID-19 pandemic. Physical, sexual and emotional violence, at home, in schools and online is a reality for millions of children, including in Viet Nam. There are competing priorities during the COVID-19 pandemic recovery and the fiscal space is shrinking. But, ending violence against children and women must be a priority.

“The Government of Viet Nam has made relentless efforts towards ending violence against children and women in the past years with particular attention to the negative impacts of the COVID-19 pandemic on people. However, this battle is still ongoing and can only be won with tremendous and joint endeavours from all members of society, organizations and responsible agencies,” said Vice Minister of Labour, Invalids and Social Affairs (MOLISA), Mme Nguyen Thi Ha. “Viet Nam has received great support from United Nations agencies and the Australian Government working on this matter. Together, we are stronger in promoting solutions and actions towards ending violence against children and women.”

Vice Minister of Labour, Invalids and Social Affairs (MOLISA), Mme Nguyen Thi Ha
UNICEF Viet Nam\Truong Viet Hung

The launch, held at the historical Culture and Arts Center at 22 Hang Buom in Ha Noi, covers an array of activities including an interactive exhibition open to the public that helps explore the psychosocial aspects of violence and ways to address it. Advocacy champions such as Miss Universe 2017 H’ Hen Nie, singers Hoang Bach and Duy Khoa as well as MC Trang Moon are returning to lend their star power to the campaign and are joined by new and influential voices from the band Da LAB and young songstress My Anh to mobilize men and boys in standing on the frontline against violence and Vietnamese young people to join forces to realize generational change.  

“The One Stop Service Centre, commonly known as “Anh Duong House” (Sunshine House) provides integrated essential services to women and girls who are experiencing and/or at risk of gender-based and domestic violence. A wide range of services, meeting international standards, including health care, psychological support, counselling, social welfare services, emergency shelters, police protection, legal and justice services, and referrals are available at Anh Duong House. This model is one of the tangible outcomes of UNFPA in our efforts to achieve ‘zero gender-based violence and harmful practices’. We want to ensure that all women and girls in Viet Nam, including those most vulnerable, have the right to live a life free of violence and with dignity,” said Ms. Naomi Kitahara, UNFPA Representive in Viet Nam.

“Let the vibrant Blue Heart campaign reach people across Vietnam, So that people know violence is not acceptable,that bystanders to violence against children and women do not stay silent, and that services and support to break the cycle are increasing in Vietnam.” said Cherie Russell, Development Counsellor of the Australian Department of Affairs and Trade.

Cherie Russell, Development Counsellor of the Australian Department of Affairs and Trade
UNICEF Viet Nam\Truong Viet Hung

Blue Heart builds on the Month of Action for Children, which is celebrated in Viet Nam in June every year. In the first phase of the campaign in 2020, it generated almost 100 million public engagements across digital media thanks to the amplified messaging from influencers.

The campaign also features a title song, Home for Blue Heart an adapted hit of the similar name performed by Da LAB, an established band of young parents to promote the message of communication, love, sharing and nourished understanding in families. Other artists also join the band in this version

Blue Heart 2022: Viet Nam’s call to action to protect children and women
UNICEF Viet Nam\Truong Viet Hung

Campaign webpage:

#BlueHeart #ProtectChildren #SayNo2Violence #Safety4Women #BackOnTrack

For more information, please contact:

Media contacts

Ms Raquel Fernandez
Chief of Communication and Advocacy
Tel: +84 (024) 3850 0100
Tel: +84 (0)98 549 9748
Ms Nguyen Thi Thanh Huong
Advocacy and Communications Specialist
Tel: +84 (024) 38500225
Tel: +84 (0)904154678


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