Turkmenistan promotes hygiene practices with popular actor and children’s show anchor Ashir Dade

17 July 2020
Turkmenistan promotes hygiene practices
UNICEF Turkmenistan

Turkmenistan’s popular comedy actor and anchor Ashir Dade and the State Committee for TV and Radio Broadcasting and Cinematography teamed up with UNICEF to deliver critical hygiene messages to children and parents of the country. Through a series of short public service announcements aired on national television starting June this year, Ashir Dade shares important tips on how to wash hands, ensure food safety, follow sneezing and coughing etiquette, clean the surfaces and call a doctor if someone in the family develops symptoms.

The videos are aired regularly throughout the day on Yashlyk and other national TV channels of Turkmenistan, thus, increasing the viewership and engagement of children and parents. Simultaneously, the video messages are posted on UNICEF Turkmenistan’s Facebook (https://www.facebook.com/unicef.turkmenistan/) and Instagram (https://www.instagram.com/unicef_turkmenistan/?hl=en) pages, UNICEF’s  IMO account available (+993 64 718712) and the State TV Committee’s website (https://turkmentv.gov.tm/page/13?page=2).

“I am honoured to partner with UNICEF and share life-saving messages with our younger audiences and their parents,” said Ashir Dade.

Engagement with Ashir Dade started a year ago when UNICEF partnered with the State TV Committee to deliver child rights messages in the children’s show “For you, kids!” (Siziň üçin, körpeler!) anchored by Ashir Dade. “Since then, our partnership continues to grow and has resulted in producing more child-friendly content for children of Turkmenistan,” shared Christine Weigand, UNICEF Representative in Turkmenistan.

Inspired by the video messages that were well accepted by the population, the State TV Committee and UNICEF embarked on another initiative to prevent the pandemic in the country. This time, children will enjoy a series of animated videos featuring young girl Merjen and boy Mergen who invite peers to follow the hygiene rules. The series will include five animated videos, one already being broadcast on the national TV.   

We invite you to watch the videos featuring Ashir Dade, as well as the animated videos and share them widely with children and parents.

Handwashing (https://turkmentv.gov.tm/getShow/199)*

Food safety (https://turkmentv.gov.tm/getShow/200)

Sneezing and coughing (https://turkmentv.gov.tm/getShow/198)

Cleaning the surfaces (https://turkmentv.gov.tm/getShow/201)

Calling a doctor (https://turkmentv.gov.tm/getShow/203)

Handwashing animation (https://turkmentv.gov.tm/getShow/202)

All videos are available on UNICEF Turkmenistan’s Youtube Channel.

Media contacts

Gulyalek Soltanova
Communication Officer
UNICEF in Turkmenistan
Tel: +993 12 488355
Tel: +993 65 716045


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