The Ongea radio show goes national

11 September 2021
Young people holding a radio
UNICEF Tanzania

Dodoma, Tanzania 11 September 2021 - Today, the Ongea radio show was launched on East Africa Radio and Clouds FM, making the programme available for adolescents across Tanzania.  

Ongea is an interactive radio series using drama as a powerful technique to reach young people and a platform where youth can learn and discuss issues affecting them, such as HIV prevention and treatment, sexual and reproductive health, importance of education and preventing violence against girls. Growing up as a young person today is marked by many challenges and opportunities and Ongea is a safe space to get credible information and find solutions with the aim of young people entering adulthood knowledgeable, empowered, and resourceful.  

The Ongea radio show was initiated in 2019 by UNICEF and TACAIDS acknowledging the global evidence which shows that positive behaviour change is possible when young people are well-informed and supported by their families, communities, and policy makers.  

“TACAIDS view this program as a significant milestone, reaching out to the young people and the general population with a speed that will take us towards elimination of HIV/AIDS come 2030,” said Dr. Leonard Maboko, the Executive Director of TACAIDS.  

The radio show has been aired in 27 districts in Njombe, Iringa, Mbeya, Songwe and Zanzibar, but is now easily accessible across the country through the new partnership between TACAIDS, Clouds FM, East Africa Radio, and UNICEF.  

"Our aim with this partnership is to promote healthy lifestyles among the youth in Tanzania as stated in our editorial policy," said head of East Africa Radio Ms. Lydia Igarabuza. "With over 20 years of experience, East Africa Radio is committing to a dynamic and versatile entry point for creating an open discussion environment for young people. We do not rest by only distributing the programme across our channels, we also intend to engage directly with the target audience in the community to ensure vital information reaches the young people. 

"We are eager to increase awareness of sexual and reproductive health including HIV and AIDS to prevent our young people from becoming part of the statistics. We want to help them make better choices and create a better future for themselves," said Mr. Sebastian Maganga, program Manager at clouds media. " We will do our best to promote the Ongea show to ensure many young people are tuning in and facilitate discussions on these essential topics through our radio shows and on social media." 

While the Ongea programme is transformative for the individuals taking part, it is also an important contribution to realizing every child’s right to information and the right to speak up as outlined in the UN convention on the rights of the child. 

“To prevent HIV and realize the rights of every child and adolescent we need strong partnerships and Ongea is a fitting example of how to pilot something and through partnerships take it to scale,” said UNICEF Tanzania Chief of HIV/AIDS, Ulrike Gilbert Nandra. “I hope Ongea can be an inspiration as it shows what we can do when we are working together, and partnerships is the only way forward.” 

Media contacts

Manisha Mishra
Chief of Communication, Partnerships and Advocacy
UNICEF Tanzania
Tel: +255 787 600 079
Helene Sandbu Ryeng
Communications Specialist
UNICEF Tanzania
Tel: +255 768 599 205


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