Partnerships and ambassadors

UNICEF works with many partners to uphold children’s rights in Serbia

Child smiling and posing for a photo in front of the UNICEF and partners' banners
UNICEF Serbia/2017/Vas


Partnerships are at the heart of everything UNICEF does.

Strong partnerships with the Government of the Republic of Serbia, NGOs, civil society, the media and the private sector make UNICEF’s work for children possible.

We nurture and build partnerships to achieve wider goals for children, to close equity gaps and to address the most pressing child rights violations.


UNICEF Ambassadors support our work to fulfil the rights of every child, and help inspire people to support the cause of children.

Our Ambassadors have one thing in common: a proven commitment to improve the lives of children.

They attract public attention, and channel that attention to the rights and needs of children.

They have access to those who make the decisions that affect children’s lives.

These champions for children support our efforts to fundraise and advocate for every child in Serbia.

Ana Ivanovic smiling at the camera in front of the UNICEF banner

Ana Ivanovic

Retired tennis champion Ana Ivanovic became a National Ambassador in 2007. She supports UNICEF’s fundraising and programmes, and promotes UNICEF’s values and ideals.

Ana supports prevention of violence against children, especially gender-based violence, and works together with UNICEF to empower girls to reach their full potential through education.

Aleksandar Djordjevic wearing UNICEF T-shirt

Aleksandar Sasa Djordjevic

Aleksandar Sasa Djordjevic became a National Ambassador in 2005.

As an international basketball star and head coach of the Serbian national team, Sasa supports UNICEF’s fundraising and programmes, particularly on the prevention of violence against children.