About us

UNICEF is the global leader promoting and protecting children’s rights in 190 countries, including Serbia

Mother and a newborn premature baby cuddling in the hospital
UNICEF/2017/Pancic

UNICEF believes

UNICEF's objective is clear: to ensure that children reach their full potential. Not just one child, but every child. Not just today, but every day.


UNICEF is the United Nations Children's Fund. We are a highly recognised global organisation that deals with the rights and wellbeing of children.

Active since 11 December 1946, we are present in more than 190 countries and territories.

Through everything we do, we promote the rights and wellbeing of children, especially those who are the most vulnerable and excluded.

UNICEF is completely financed by voluntary contributions from individuals, states and governments, foundations and companies.

UNICEF is guided by the Convention on the Rights of the Child, which has been signed and ratified by almost all United Nations member states in order to establish child rights as permanent ethical principles and international standards.

We cooperate with all countries and governments; build strategic partnerships with the corporate sector and the media; and cooperate with local communities, civil society organisations, and independent institutions in order to provide systematic support to children.

Father playing with his son
UNICEF Serbia/2017/Pancic

UNICEF in Serbia

UNICEF provides support to the Republic of Serbia’s reform processes to ensure that child rights are realized for every child in the areas of early childhood development, education, child protection, youth and adolescent development.

Specifically, we are providing evidence, modelling solutions that can be brought to scale, and engaging in continuous policy dialogue to make sure that no child is left behind.

At the same time, our task is also to be the independent voice of children – to point out the gaps, breaches and violations of child rights.

Our work is in line with national development priorities and contributes to the fulfilment of the Government’s international commitments and plans, including on the path to EU accession and the 2030 Agenda for Sustainable Development. It is aligned with the Development Partnership Framework which defines the cooperation between the Government of the Republic of Serbia and the United Nations System.

Our vision for the future is a world in which every child is healthy, safe, educated, cared for and protected and in which all children can make the most of their potential.

We are working with a wide range of partners to deliver our universal mandate for children. While the Government is our main partner, we are also closely cooperating with civil society organizations, academia, independent human rights monitoring bodies, including the Parliament of the Republic of Serbia and the Parliament of the Autonomous Province of Vojvodina, communities, families, and children and youth themselves.

Furthermore, we build partnerships with the private sector - multinational corporations, national companies and small businesses – to leverage their resources, knowledge and outreach to drive innovation to support UNICEF’s work to reach every child.

Our vision for the future is a world in which every child is healthy, safe, educated, cared for and protected and in which all children can make the most of their potential.