About us

UNICEF is the global leader promoting and protecting children’s rights in 190 countries, including Serbia

Mother and a newborn premature baby cuddling in the hospital
UNICEF/2017/Pancic

UNICEF believes

UNICEF's objective is clear: to ensure that children reach their full potential. Not just one child, but every child. Not just today, but every day.


UNICEF is the United Nations Children's Fund. We are a highly recognised global organisation that deals with the rights and wellbeing of children.

Active since 11 December 1946, we are present in more than 190 countries and territories.

Through everything we do, we promote the rights and wellbeing of children, especially those who are the most vulnerable and excluded.

UNICEF is completely financed by voluntary contributions from individuals, states and governments, foundations and companies.

UNICEF is guided by the Convention on the Rights of the Child, which has been signed and ratified by almost all United Nations member states in order to establish child rights as permanent ethical principles and international standards.

We cooperate with all countries and governments; build strategic partnerships with the corporate sector and the media; and cooperate with local communities, civil society organisations, and independent institutions in order to provide systematic support to children.

Father playing with his son
UNICEF Serbia/2017/Pancic

UNICEF in Serbia

Our work is guided by a five-year programme of cooperation with the Government of the Republic of Serbia, which sets out specific areas of work.

UNICEF supports Serbia's efforts in promoting and protecting the rights of every child and ensuring equal opportunities for all children to develop to their full potential.

Our programmes are aimed at supporting excluded and vulnerable children from the beginning of their life, and throughout their childhood and adolescence. Specifically, we work in the following areas:

  • Early Childhood Development
    • Health
    • Nutrition
    • Parenting
    • Early childhood education
  • Quality and Inclusive Education
    • Early Childhood Education
    • Inclusive Education
  • Child Protection
    • Strengthening Vulnerable Families
    • Violence against Children
    • Justice for Children
  • Monitoring Child Rights
  • Private Sector and CSR
  • Public Advocacy, Communication and Social Mobilisation
  • Partnerships and ambassadors
  • Emergencies