Early moments matter

Life begins with the first 1,000 days crucial for a child’s brain development,

Baby sitting and smiling at the camera, campaign's key visual
UNICEF Serbia/2017

Why are the first 1,000 days important?

In the first years of life, neurons in a child's brain form new connections at the astounding rate of 700 – 1,000 per second: a pace never repeated again.

These connections are the building blocks of a child’s future. But if the blocks are not fully built up, then a child’s development is seriously affected, sometimes irreversibly.

Nurturing care for every child

The early moments of life offer an unparalleled opportunity to build the brains of the children who will build the future.

Mother cuddling her baby

Don`t miss the opportunity to cuddle your baby. By putting your baby on your chest, you provide love, a sense of security, stimulate brain development and the immune system.

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Mother breastfeeding her baby

Breastfeeding is more than a meal – it provides love, boosts your child’s immune system, stimulates brain development and self-confidence that will last forever.

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Roma mother and father reading to their children

Don`t miss the opportunity to read to your child for at least 15 minutes every day. That’s how you encourage your child to think, learn language skills, and how to make social connections.

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Mother and father playing with their four children

Don`t miss the opportunity to play with your child, it will help nurture imagination, and encourage your child to think and learn.

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