UNICEF young reporters launch #OfflineAtHome challenge on social networks

As part of the #StayHome campaign, UNICEF young reporters have launched the #OfflineAtHome challenge on social networks

Jelena Perovic
a boy doing exercise
UNICEF Montenegro / Duško Miljanić / 2020
27 April 2020

As part of the #StayHome campaign, UNICEF young reporters have launched the #OfflineAtHome challenge on social networks to inspire each other to spend as much time at home as possible, adhering to social distancing measures. The young reporters are inviting their peers to upload videos of their offline activities at home to UNICEF Montenegro’s social networks or post them on their social networks, tagging UNICEF Montenegro and using the #OfflineAtHome hashtag.

“Based on the findings from a media literacy campaign survey, Montenegrin youths aged 12–17 spend an average of eight hours a day in front of various screens. This information comes from the time preceding the coronavirus crisis. It is important that this amount of screen time is not increased, and that additional attention is paid to the quality of the content that children and young people are following in the media. For this reason, UNICEF’s young reporters are launching the #OfflineAtHome challenge to promote a balance between online and offline time during the period of social distancing,” explains Jelena Perovic, UNICEF Montenegro’s communications officer.

In order to launch this challenge on social networks, the young reporters have made a short video showing how they are spending their offline time at home:

UNICEF Montenegro

“There are so many offline activities that are interesting – drawing, dancing, reading books, playing board games, cooking, exercising, going to the grocery store on behalf of your grandparents and leaving their groceries in front of their door, etc.,” says Jovana Popovic, one of the young reporters.

Her friend Lara Draskovic wants to use this challenge to find out what board games are currently popular. “We are playing ‘Monopoly’ at home, and by doing that, our time is passing quickly. It’s interesting to find out what board games other people are playing at home,” Lara points out.

Young reporter Andrija Zekovic recalls an earlier young reporters’ action called “Let’s Choose What We Read!”

“Within the #OfflineAtHome challenge, people can share the titles of their favourite books, the ones that they are reading now, the strangest books they have read so far, the books with the most pages that they have at home, the ones they have borrowed and never returned, the ones with the most beautiful illustrations, those that they have not read yet, etc. Sharing impressions about all this on social networks seems so interesting to me,” Andrija said.

One of the questions that interests young reporter Miona Miljanic is whether and how often her peers exercise and how they exercise. “Some do yoga, some do sit-ups, some find cleaning their house or dancing to loud music to be a form of exercise. Sharing your videos and ideas is such an interesting to do,” says Miona.

A healthy diet is recommended in all circumstances, and young reporters are now more involved in cooking themselves. “I have learned how to make my favourite pasta with cheese during this crisis. I’m interested to hear what others are preparing and how it is working out for them,” young reporter Emir Dresevic said.

The #OfflineAtHome challenge is yet another in a series of young reporters’ actions within the #StayHome campaign. So far, they have posted numerous video messages to promote critical analysis of all media content and the use of reliable sources of information to identify fake news and prevent panic, promote good hygiene, respect for social distancing, support for the elderly to stay home, etc. Last week, they launched a fact-checking page on UNICEF Montenegro’s website in order to publish their analyses on the accuracy of coronavirus-related information. They have invited people to send them information that they wish to check through UNICEF Montenegro’s social networks.

The young reporters are UNICEF volunteers who have been promoting media literacy and child rights in Montenegro for the past two years. Their past engagement under this initiative has already been recognized through the UNESCO Global Media and Information Literacy Award that was presented to UNICEF Montenegro last year.