Let's Choose What We Listen To, a new message of the Media Literacy campaign
The Media Literacy campaign
PODGORICA, 8 November 2018 – The “Andre Navarra” Music School and “Vasa Pavic” Art School for Music and Ballet joined the Media Literacy campaign launched by the Agency for Electronic Media, supported by UNICEF, at the beginning of the year.
On this occasion, students of the “Andre Navarra” Music School performed at several locations in Podgorica, while passers-by and students of the “Vasa Pavic” Art School for Music and Ballet listened to and danced to their music. A video recording of this artistic performance was used to create a new video for the media literacy campaign whose message is “Let's Choose What We Listen to”.
The main reason why we decided to support the Media Literacy campaign of the Agency for Electronic Media and UNICEF is that it corresponds to the values and essence of our school. Ever since its establishment, the “Andre Navarra” Music School has continuously worked to educate children about what they should be listening to and how to accomplish that. Of course, one always comes across talents in this process, but the main part of it is the process of children acquiring musical literacy in order to make them educated citizens of a civilized society.
The principal of the School for Music and Ballet, Zoja Djurovic, agrees with him and reminds that the influence of music on the development of children depends on the choice of music that is played to children.
There are certain musical compositions that I would not call music at all, which do not do any good to the children, in any way, in terms of either rhythm or melody, let alone in terms of the lyrics. Music therapy is a well-known practice – it has been proven that music has a good effect when played to children, even when they are still in the crib. That does not have to be classical music, but one needs to choose good songs, good compositions that can calm one’s children down.
One of the youth reporters in the Media Literacy campaign, Milica Vujosevic, covered these artistic performances and fully supports the initiative because she believes that music is important for the development and education of children and young people.
“Despite the fact that our media offers a variety of content, we need to know what we should be listening to and what is healthy for us to listen to and to pay attention to,” says Vujosevic.
The new campaign video will be shared with all media outlets, inviting them to join the campaign by broadcasting it free of charge, thus contributing to raising awareness that a good choice of media content for children can positively influence their development.
“I invite parents, I invite kindergarten teachers... If they are unable or have no idea what to play to their children, let them come, the doors of the music school, the doors of its principal and teachers are open to all who want to ask anything,” says Djurovic.
The Media Literacy campaign was launched by the Agency for Electronic Media and UNICEF with the aim of supporting the development of media literacy in children and parents, as well as strengthening the capacity of the media to create quality media content with children and young people and to report in an ethical manner on all issues related to the rights of children in Montenegro.